Kathrynn Pounders
Kathrynn Pounders
Assistant Professor, The University of Texas at Austin
Bekræftet mail på austin.utexas.edu - Startside
TitelCiteret afÅr
Health literacy and health information technology adoption: the potential for a new digital divide
M Mackert, A Mabry-Flynn, S Champlin, EE Donovan, K Pounders
Journal of medical Internet research 18 (10), e264, 2016
1242016
Insight into the motivation of selfie postings: impression management and self-esteem
K Pounders, CM Kowalczyk, K Stowers
European Journal of Marketing, 2016
762016
Transforming celebrities through social media: The role of authenticity and emotional attachment
CM Kowalczyk, KR Pounders
Journal of Product & Brand Management, 2016
522016
All the same to me: outcomes of aesthetic labor performed by frontline service providers
KR Pounders, BJ Babin, AG Close
Journal of the Academy of Marketing Science 43 (6), 670-693, 2015
292015
Matching temporal frame, self-view, and message frame valence: Improving persuasiveness in health communications
KR Pounders, S Lee, M Mackert
Journal of Advertising 44 (4), 388-402, 2015
222015
Consumer response to gay and lesbian imagery: how product type and stereotypes affect consumers' perceptions
K Pounders, A Mabry-Flynn
Journal of Advertising Research 56 (4), 426-440, 2016
102016
Cause-related marketing: Factors promoting campaign evaluations
JAG Folse, SL Grau, JG Moulard, K Pounders
Journal of Current Issues & Research in Advertising 35 (1), 50-70, 2014
102014
Are Portrayals of Female Beauty in Advertising Finally Changing?
K Pounders
Journal of Advertising Research 58 (2), 133-137, 2018
62018
The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus
K Pounders, S Lee, M Royne
Journal of Current Issues & Research in Advertising 39 (1), 37-51, 2018
62018
Understanding how goal‐striving, goal orientation, and shame influence self‐perceptions after exposure to models in advertising
K Pounders, DH Rice, A Mabry‐Flynn
Psychology & Marketing 34 (5), 538-555, 2017
62017
Exploring gender and identity issues among female adolescent and young adults who connect in an anonymous platform
K Pounders, K Stowers, G Wilcox, B Love, M Mackert
Journal of health psychology 22 (5), 548-560, 2017
52017
Improving gestational weight gain and breastfeeding promotion: Visual communication to overcome health literacy barriers
M Mackert, M Guadagno, A Lazard, S Champlin, K Pounders, L Walker
Journal of Communication in Healthcare 9 (2), 90-97, 2016
42016
The good, the bad and the unintended: the role of negative self-conscious emotions in marketing
K Pounders
42011
Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing
S Lee, KR Pounders
Journal of Business Research 94, 99-112, 2019
32019
Using Digital Media to Improve Public Health Communication
MB Royne, K Pounders, M Levy, AR Jones
Digital Advertising, 188-206, 2017
22017
Guilt Versus Shame Appeals: the Role of Regulatory Focus and Efficacy in the Understanding the Effectiveness of Distracted Driving Messages
K Pounders, S Lee, ADW Chung
ACR North American Advances, 2014
22014
Examining customer‐created guilt in a service context
KR Pounders, JG Moulard, BJ Babin
Psychology & Marketing 35 (11), 830-844, 2018
12018
Embodiment, illness, and gender: The intersected and disrupted identities of young women with breast cancer
K Pounders, M Mason
Consumer culture theory, 111, 2018
12018
Morality shifting: how consumer preferences influence moral judgments of corporate misconduct
R Lewis, R Anderson, K Pounders
Journal of Promotion Management 22 (1), 1-15, 2016
12016
The Role of Suspense in Gaming: Inducing Consumers’ Game Enjoyment
JG Moulard, M Kroff, K Pounders, C Ditt
Journal of Interactive Advertising, 1-17, 2019
2019
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Artikler 1–20