Jochen Wirtz
TitelCiteret afÅr
Services Marketing: People, Technology, Strategy, 8th edition
J Wirtz, C Lovelock
Pearson/Prentice Hall, 2016
8296*2016
Marketing de Serviços: Pessoas, Tecnologia e Resultados
C Lovelock, J Wirtz
Pearson Educación, 2015
2287*2015
Congruency of Scent and Music as a Driver of In-store Evaluations and Behavior
AS Mattila, J Wirtz
Journal of Retailing 77 (2), 273-289, 2001
13152001
Marketing de Servicios: Personal, Tecnología y Estrategia
CH Lovelock, J Wirtz, L Ayala
Pearson educación, 2009
11102009
Consumer responses to compensation, speed of recovery and apology after a service failure
J Wirtz, AS Mattila
International Journal of Service Industry Management 15 (2), 150-166, 2004
6982004
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
J Wirtz, P Chew
International Journal of Service Industry Management 13 (2), 141-162, 2002
6122002
Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm
J Wirtz, JEG Bateson
Journal of Business Research 44 (1), 55-66, 1999
5921999
Managing Brands and Customer Engagement in Online Brand Communities
J Wirtz, A den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...
Journal of Service Management 24 (3), 223-244, 2013
5502013
Pemasaran Jasa: Manusia, Tekhnologi, Strategi Jilid I
C Lovelock, J Wirtz, J Mussry
Erlanggah, Indonesia, 2010
539*2010
The moderating role of target-arousal on the impact of affect on satisfaction—an examination in the context of service experiences
J Wirtz, AS Mattila, RLP Tan
Journal of Retailing 76 (3), 347-365, 2000
4052000
Perceived fairness of demand-based pricing for restaurants
SE Kimes, J Wirtz
Cornell Hotel & Restaurant Quarterly 43 (1), 31-37, 2002
377*2002
The role of store environmental stimulation and social factors on impulse purchasing
AS Mattila, J Wirtz
Journal of Services Marketing 22 (7), 562-567, 2008
3662008
Has revenue management become acceptable?
SE Kimes, J Wirtz
Journal of Service Research 6 (2), 125-135, 2003
3582003
Essentials of Services Marketing, 3rd edition
J Wirtz, C Lovelock
Pearson Education; ISBN 978-1-292-08995-9, 2017
357*2017
Marketing des Services, 7th edition
C Lovelock, J Wirtz, D Lapert, A Munos
Paris: Pearson Education, 2015
335*2015
How effective are loyalty reward programs in driving share of wallet?
J Wirtz, AS Mattila, M Oo Lwin
Journal of Service Research 9 (4), 327-334, 2007
2712007
The role of preconsumption affect in postpurchase evaluation of services
A Mattila, J Wirtz
Psychology & Marketing 17 (7), 587-605, 2000
2672000
Marketing de Serviços. 7ª edição
C LOVELOCK, J WIRTZ, M HEMZO
Pearson Education, 2011
248*2011
Customers behaving badly: a state of the art review, research agenda and implications for practitioners
L Harris, R Russel‐Bennett, R Fisk, S Grove, LC Harris, DA Keeffe, ...
Journal of Services Marketing, 2010
2422010
The moderating role of familiarity in fairness perceptions of revenue management pricing
J Wirtz, SE Kimes
Journal of Service Research 9 (3), 229-240, 2007
2392007
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Artikler 1–20