Dominik Mahr
Dominik Mahr
Professor for Digital Innovation and Marketing
Bekræftet mail på - Startside
Citeret af
Citeret af
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
E Aguirre, D Mahr, D Grewal, K de Ruyter, M Wetzels
Journal of Retailing 91 (1), 34–49, 2015
The value of customer cocreated knowledge during the innovation process
D Mahr, A Lievens, V Blazevic
Journal of Product Innovation Management 31 (3), 599-615, 2014
Virtual lead user communities: Drivers of knowledge creation for innovation
D Mahr, A Lievens
Research policy 41 (1), 167-177, 2012
Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders
K Kazadi, A Lievens, D Mahr
Journal of business research 69 (2), 525-540, 2016
Uncovering collaborative value creation patterns and establishing corresponding customer roles
S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht
Journal of service research 16 (4), 471-487, 2013
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling
Journal of the Academy of Marketing Science 45 (6), 884-905, 2017
Service robots: value co-creation and co-destruction in elderly care networks
M Čaić, G Odekerken-Schröder, D Mahr
Journal of Service Management, 2018
Take Their Word for It
S Ludwig, K De Ruyter, D Mahr, M Wetzels, E Brüggen, T De Ruyck
Mis Quarterly 38 (4), 1201-1218, 2014
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels
Journal of Consumer Research 45 (5), 988-1012, 2019
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing, 2018
The acceptance of blockchain technology in meat traceability and transparency
F Sander, J Semeijn, D Mahr
British Food Journal, 2018
The value of social media for innovation: A capability perspective
MI Muninger, W Hammedi, D Mahr
Journal of Business Research 95, 116-127, 2019
Coordinating online health communities for cognitive and affective value creation
S Van Oerle, D Mahr, A Lievens
Journal of Service Management, 2016
A service science approach for improving healthy food experiences
D Mahr, N Kalogeras, G Odekerken‐Schröder
Journal of Service Management, 2013
Experience: the most critical factor in choosing after-hours medical care
H Philips, D Mahr, R Remmen, M Weverbergh, D De Graeve, ...
Quality and Safety in Health Care 19 (6), e3-e3, 2010
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (2), 94-114, 2019
Value of social robots in services: social cognition perspective
M Čaić, D Mahr, G Oderkerken-Schröder
Journal of Services Marketing, 2019
A fourfold typology of living labs: an empirical investigation amongst the ENoLL community
D Schuurman, D Mahr, L De Marez, P Ballon
2013 International Conference on Engineering, Technology and Innovation (ICE …, 2013
Enhancing crowdsourcing success: the role of creative and deliberate problem-solving styles
D Mahr, A Rindfleisch, RJ Slotegraaf
Customer Needs and Solutions 2 (3), 209-221, 2015
Predicting the place of out-of-hours care—a market simulation based on discrete choice analysis
H Philips, D Mahr, R Remmen, M Weverbergh, D De Graeve, ...
Health Policy 106 (3), 284-290, 2012
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