Ian Phau
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Consuming luxury brands: the relevance of the ‘rarity principle’
I Phau, G Prendergast
Journal of brand Management 8 (2), 122-138, 2000
8232000
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
I Phau, M Teah
Journal of consumer marketing, 2009
5622009
Factors influencing the types of products and services purchased over the Internet
I Phau, SM Poon
Internet Research, 2000
4662000
Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation
I Cheah, I Phau
Marketing Intelligence & Planning, 2011
4102011
Brand personality and consumer self-expression: single or dual carriageway?
I Phau, KC Lau
Journal of Brand Management 8 (6), 428-444, 2001
3312001
Understanding consumer demand for non-deceptive pirated brands
G Prendergast, LH Chuen, I Phau
Marketing intelligence & planning, 2002
3032002
Profiling fashion innovators: A study of self‐concept, impulse buying and Internet purchase intent
I Phau, CC Lo
Journal of Fashion Marketing and Management: An International Journal, 2004
2752004
Conceptualizing the country of origin of brand
I Phau, G Prendergast
Journal of Marketing Communications 6 (3), 159-170, 2000
2692000
Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution
KC Lau, I Phau
Psychology & marketing 24 (5), 421-444, 2007
2572007
An investigation of the effects of environmental claims in promotional messages for clothing brands
I Phau, D Ong
Marketing Intelligence & Planning, 2007
2382007
Applying consumer-based brand equity in luxury hotel branding
MT Liu, IKA Wong, TH Tseng, AWY Chang, I Phau
Journal of Business Research 81, 192-202, 2017
2092017
Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage
I Phau, C Woo
Marketing Intelligence & Planning, 2008
1902008
Conceptualising brand personality: A review and research propositions
I Phau, KC Lau
Journal of Targeting, Measurement and Analysis for Marketing 9 (1), 52-69, 2000
1882000
Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention?
YA Huang, I Phau, C Lin
European Journal of Marketing, 2010
1822010
“Bend it like Beckham”: The influence of sports celebrities on young adult consumers
S Dix, I Phau, S Pougnet
Young consumers, 2010
1772010
Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers
I Phau, M Teah, A Lee
Journal of targeting, measurement and analysis for marketing 17 (1), 3-15, 2009
1752009
Consumers' willingness to knowingly purchase counterfeit products
I Phau, M Sequeira, S Dix
Direct Marketing: An International Journal, 2009
1722009
Attitudes of university students toward business ethics: a cross-national investigation of Australia, Singapore and Hong Kong
I Phau, G Kea
Journal of business ethics 72 (1), 61-75, 2007
1602007
Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’wineries
VA Quintal, B Thomas, I Phau
Tourism Management 46, 596-609, 2015
1502015
Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry
I Phau, G Prendergast, LH Chuen
Journal of Fashion Marketing and Management: An International Journal, 2001
1502001
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Artikler 1–20