Play at any cost: How cosplayers produce and sustain their ludic communal consumption experiences A Seregina, HA Weijo Journal of Consumer Research 44 (1), 139-159, 2017 | 153 | 2017 |
Consumer Movements and Collective Creativity: The Case of Restaurant Day HA Weijo, DM Martin, EJ Arnould Journal of Consumer Research, 2018 | 140 | 2018 |
New insights into online consumption communities and netnography H Weijo, J Hietanen, P Mattila Journal of Business Research 67 (10), 2072-2078, 2014 | 122 | 2014 |
Consumer movements and value regimes: Fighting food waste in Germany by building alternative object pathways JF Gollnhofer, HA Weijo, JW Schouten Journal of Consumer Research 46 (3), 460-482, 2019 | 103 | 2019 |
Brand community coping H Weijo, J Bean, J Rintamäki Journal of Business Research 94, 128-136, 2019 | 49 | 2019 |
Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption R Belk, H Weijo, RV Kozinets Marketing Theory 21 (1), 25-52, 2021 | 46 | 2021 |
Nordic consumer culture: Context and concept P Østergaard, JT Linnet, LP Andersen, D Kjeldgaard, S Bjerregaard, ... Research in Consumer Behavior 16, 245-257, 2014 | 21 | 2014 |
Hold the line! Exploring the brand community coping process H Weijo, J Rintamäki Consumer culture theory, 115-131, 2014 | 9 | 2014 |
Consumer desires and the fluctuating balance between liquid and solid consumption: The case of Finnish clothing libraries LM Rosenberg, HA Weijo, I Kerkelä Journal of Consumer Research 50 (4), 826-847, 2023 | 8 | 2023 |
Democracies of taste ruled by the law of jante? Rudiments of a nordic sociology of consumption HA Weijo Nordic Consumer Culture: State, Market and Consumers, 25-47, 2019 | 7 | 2019 |
Against ethics and CSR: A call for a science-based market-holistic approach to sustainability in business H Weijo, DM Martin, JW Schouten Handbook of Research on Marketing and Corporate Social Responsibility, 135-146, 2014 | 6 | 2014 |
Understanding consumer value and consumption community evolution H Weijo PhD Weber, M.(1947). The theory of social and economic organization, 2014 | 3 | 2014 |
Uusien medioiden kuluttajakäytännöt, transmediaalinen tarinankerronta ja postmoderni kuluttajuus H Weijo Kulutustutkimus. Nyt 1/2010, 2010 | 3 | 2010 |
CONSUMER MOVEMENTS J Gollnhofer, H Weijo Consumer Culture Theory, 344-63, 2023 | 2 | 2023 |
Cultural engagement in the age of social media J Scholz, H Weijo ACR North American Advances, 2016 | 2 | 2016 |
Self-Disclosure H Weijo The Routledge Companion to Digital Consumption, 346-55, 2013 | 2 | 2013 |
Luento 7: Segmentointi ja kohdentaminen H Weijo Dia-esitys, 2010 | 2 | 2010 |
Consumer Culture Theory and the AMA Job Market: Understanding the Challenges and Crafting Winning Strategies L Steinfield, H Weijo Consumer Culture Theory 17, 63-75, 2015 | 1 | 2015 |
How institutional logics shape fairness in crowdsourcing: The case of Threadless A Grant, H Weijo, PA Dacin International Journal of Research in Marketing 40 (2), 378-397, 2023 | | 2023 |
When Wonder Woman and Superman Try to Have it All: Consumer Strategies of Assembling Work-Leisure Relations with Cosplay A Seregina, H Weijo Consumer Culture Theory Conference, 2015 | | 2015 |