| An analysis of customer satisfaction in a higher education context C Munteanu, C Ceobanu, C Bobâlcă, O Anton International Journal of Public Sector Management 23 (2), 124-140, 2010 | 319 | 2010 |
| Branding higher education: Equivalence and difference in developing identity A Lowrie Journal of Business Research 60 (9), 990-999, 2007 | 219 | 2007 |
| Accreditation sickness in the consumption of business education: The vacuum in AACSB standard setting A Lowrie, H Willmott Management Learning 40 (4), 411-420, 2009 | 119 | 2009 |
| Investigating the influence of professor characteristics on student satisfaction and dissatisfaction: A comparative study T Gruber, A Lowrie, GH Brodowsky, AE Reppel, R Voss, IN Chowdhury Journal of Marketing Education 34 (2), 165-178, 2012 | 93 | 2012 |
| The impact of time on perceptions of educational value L Ledden, SP Kalafatis International Journal of Public Sector Management 23 (2), 141-157, 2010 | 69 | 2010 |
| This thing called marketisation A Lowrie, J Hemsley-Brown Journal of Marketing management 27 (11-12), 1081-1086, 2011 | 51 | 2011 |
| Personal values in relation to graduate career choices E Da Silva Añaña, W Meucci Nique International Journal of Public Sector Management 23 (2), 158-168, 2010 | 44 | 2010 |
| Investor reactions, social implications and layoff announcements in the UK: A comparison between periods PJ McKnight, A Lowrie, C Coles Journal of Management and Governance 6, 83-100, 2002 | 42 | 2002 |
| Higher education marketing J Hemsley-Brown, A Lowrie International Journal of Public Sector Management 23 (2), 2010 | 39 | 2010 |
| Academic research networks:: A key to enhancing scholarly standing A Lowrie, PJ McKnight European Management Journal 22 (4), 345-360, 2004 | 39 | 2004 |
| Marketing higher education: The promotion of relevance and the relevance of promotion A Lowrie, H Willmott Social Epistemology 20 (3-4), 221-240, 2006 | 31 | 2006 |
| Understanding branding in higher education: Marketing identities A Lowrie Springer, 2017 | 18 | 2017 |
| The relevance of aggression and the aggression of relevance: The rise of the accreditation marketing machine A Lowrie International Journal of Educational Management 22 (4), 352-364, 2008 | 14 | 2008 |
| On the marketisation and marketing of higher education A Lowrie | 7 | 2014 |
| Ethnography: Textual Methodology A Lowrie Qualitative Research Methods in Consumer Psychology, 230-251, 2015 | 6 | 2015 |
| A., Voss, R., & Nur Chowdhury, I.(2012). Investigating the influence of professor characteristics on student satisfactions and dissatisfaction: A comparative study T Gruber, A Lowrie, GR Brodowsky Journal of Marketing Education 34 (2), 165-178, 0 | 6 | |
| Theory, curricula and ethics: is it the ‘Time and Being’for a radical approach? A Lowrie, J Hemsley-Brown Routledge 20 (2), 167-173, 2010 | 4 | 2010 |
| The death rattle of the liberal arts A Lowrie, A Lowrie Understanding branding in higher education: Marketing identities, 103-118, 2018 | 2 | 2018 |
| Marketing higher education: The relevance of promotion and the promotion of relevance A Lowrie, H Willmott | 2 | 2006 |
| The Shattered Brand Fantasy A Lowrie, A Lowrie Understanding Branding in Higher Education: Marketing Identities, 91-102, 2018 | 1 | 2018 |
