Ruth N. Bolton
TitelCiteret afÅr
A Multi-Stage Model of Customers' Assessments of Service Quality and Value
RN Bolton, JH Drew
Journal of Consumer Research 17 (4), 375-384, 1991
54731991
A model of customer satisfaction with service encounters involving failure and recovery
AK Smith, RN Bolton, J Wagner
Journal of marketing research 36 (3), 356-372, 1999
31251999
A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction
RN Bolton
Marketing science 17 (1), 45-65, 1998
29071998
A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes
RN Bolton, JH Drew
Journal of Marketing 55 (1), 1-10, 1991
22511991
A dynamic model of customers’ usage of services: Usage as an antecedent and consequence of satisfaction
RN Bolton, KN Lemon
Journal of marketing research 36 (2), 171-186, 1999
17291999
Implications of loyalty program membership and service experiences for customer retention and value
RN Bolton, PK Kannan, MD Bramlett
Journal of the academy of marketing science 28 (1), 95-108, 2000
16832000
Forward to "The Service-Dominant Logic of Marketing: Dialog, debate, and directions"
RN Bolton
Routledge, 2006
1226*2006
Understanding Generation Y and their Use of Social Media: A Review and Research Agenda
RN Bolton, A Parasuraman, A Hoefnagels, N Migchels, S Kabadayi, ...
Journal of Service Management 24 (3), 245-267, 2013
11432013
An Experimental Investigation of Customer Reactions to Service Failure and Recovery Encounters: Paradox or Peril?
AK Smith, RN Bolton
Journal of service research 1 (1), 65-81, 1998
9961998
The effect of customers' emotional responses to service failures on their recovery effort evaluations and satisfaction judgments
AK Smith, RN Bolton
Journal of the academy of marketing science 30 (1), 5-23, 2002
9412002
The theoretical underpinnings of customer asset management: A framework and propositions for future research.
RN Bolton, KN Lemon, PC Verhoef
Erasmus Research Institute in Management Working Paper, 2002
9262002
Customer-to-customer interactions: broadening the scope of word of mouth research
B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ...
Journal of service research 13 (3), 267-282, 2010
6972010
Interactive services: a framework, synthesis and research directions
R Bolton, S Saxena-Iyer
Journal of interactive marketing 23 (1), 91-104, 2009
4642009
Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management
PD Beger, RN Bolton, D Bowman, E Briggs, V Kumar, A Parasuraman, ...
Journal of Service Research 5 (1), 39-54, 2002
4082002
Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management
PD Berger, RN Bolton, D Bowman, E Briggs
Journal of Service Research 5 (1), 39-55, 2002
4042002
Linking customer satisfaction to service operations and outcomes
RN Bolton, JH Drew
Service quality: New directions in theory and practice, 173-200, 1994
3541994
The relationship between market characteristics and promotional price elasticities
RN Bolton
Marketing Science 8 (2), 153-169, 1989
3101989
An empirical analysis of determinants of retailer pricing strategy
V Shankar, RN Bolton
Marketing Science 23 (1), 28-49, 2004
2792004
Introduction to “Invited Commentaries on ‘Evolving to a New Dominant Logic for Marketing’”
RN Bolton
Journal of Marketing 68 (1), 18-27, 2004
231*2004
Pretesting questionnaires: content analyses of respondents' concurrent verbal protocols
RN Bolton
Marketing science 12 (3), 280-303, 1993
2151993
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Artikler 1–20