Internet marketing A Mandelli McGraw-Hill, 1998 | 149 | 1998 |
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands A Javornik, A Mandelli Journal of Database Marketing & Customer Strategy Management 19, 300-310, 2012 | 116 | 2012 |
Setting the agenda for cross-national research: Bringing values into the concept HA Semetko, A Mandelli Communication and democracy, 195-207, 2013 | 65 | 2013 |
Communicating social media policies: evaluation of current practices M Fuduric, A Mandelli Journal of Communication Management 18 (2), 158-175, 2014 | 60 | 2014 |
The evolution of marketing in the context of voice commerce: A managerial perspective A Mari, A Mandelli, R Algesheimer HCI in Business, Government and Organizations: 7th International Conference …, 2020 | 58 | 2020 |
Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV A La Rocca, A Mandelli, I Snehota Management Decision 52 (4), 689-704, 2014 | 57 | 2014 |
Social media impact on corporate reputation: Proposing a new methodological approach A Mandelli, L Cantoni Cuadernos de información, 60-74, 2010 | 57 | 2010 |
Le nuove frontiere del marketing digitale A Mandelli, T Vescovi Etas, 2003 | 46 | 2003 |
How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab E Jurietti, A Mandelli, M Fudurić Corporate Social Responsibility and Environmental Management 24 (5), 357-367, 2017 | 41 | 2017 |
Social mobile marketing: l'innovazione dell'ubiquitous marketing con device mobili, social media e realtà aumentata A Mandelli, C Accoto Egea, 2012 | 36 | 2012 |
Intelligenza artificiale e marketing: Agenti invisibili, esperienza, valore e business A Mandelli EGEA spa, 2018 | 35 | 2018 |
Interaktivni marketing-interaktivna marketinška komunikacija G Vlašić, A Mandelli, M Damijan | 33 | 2007 |
Fare business in rete A Carignani, A Mandelli McGraw-Hill, 1999 | 33 | 1999 |
Banners, e-mail, advertainment and sponsored search: proposing a value perspective for online advertising A Mandelli International Journal of Internet Marketing and Advertising 2 (1-2), 92-108, 2005 | 32 | 2005 |
Big data marketing: Creare valore nella platform economy con dati, intelligenza artificiale eIOT A Mandelli EGEA spa, 2017 | 31 | 2017 |
Bounded sociability, relationship costs and intangible resources in complex digital networks A Mandelli IT & Society 1 (1), 251-274, 2002 | 31 | 2002 |
Research categories in studying customer engagement A Javornik, A Mandelli AM2013 Academy of Marketing Conference, 2013 | 27 | 2013 |
Marca, metriche nei social media A Mandelli | 21 | 2010 |
Il mondo in rete: economia di network e nuovi media A Mandelli, A Mandelli Egea, 2000 | 21 | 2000 |
Social mobile marketing: il marketing nell'era dell'ubiquitous Internet, della sharing economy e dei big data A Mandelli, C Accoto Egea, 2014 | 18 | 2014 |