Lynn Kahle
Lynn Kahle
Professor of Marketing, University of Oregon
Bekræftet mail på uoregon.edu
TitelCiteret afÅr
Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research
WO Bearden, RG Netemeyer
Sage publications, 1999
21841999
A structural equation test of the value-attitude-behavior hierarchy.
PM Homer, LR Kahle
Journal of Personality and social Psychology 54 (4), 638, 1988
18941988
Physical attractiveness of the celebrity endorser: A social adaptation perspective
LR Kahle, PM Homer
Journal of consumer research 11 (4), 954-961, 1985
16941985
Social values and social change: Adaptation to life in America
LR Kahle
Praeger, 1983
14561983
Alternative measurement approaches to consumer values: the list of values (LOV) and values and life style (VALS)
LR Kahle, SE Beatty, P Homer
Journal of consumer research 13 (3), 405-409, 1986
10711986
The involvement—commitment model: Theory and implications
SE Beatty, P Homer, LR Kahle
Journal of Business research 16 (2), 149-167, 1988
7421988
Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey
SE Beatty, LR Kahle, P Homer, S Misra
Psychology & Marketing 2 (3), 181-200, 1985
6431985
Using the list of values (LOV) to understand consumers
LR Kahle, P Kennedy
Journal of Services Marketing, 1988
5351988
Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit
SE Beatty, LR Kahle
Journal of the Academy of Marketing Science 16 (2), 1-10, 1988
5061988
Predicting vacation activity preferences on the basis of value-system segmentation
R Madrigal, LR Kahle
Journal of Travel research 32 (3), 22-28, 1994
4721994
A functional model of fan attendance motivations for college football
LR Kahle, KM Kambara, GM Rose
Sport Marketing Quarterly 5, 51-60, 1996
3471996
The nine nations of North America and the value basis of geographic segmentation
LR Kahle
Journal of Marketing 50 (2), 37-47, 1986
3161986
Social values and consumer behavior: Research from the list of values
LR Kahle
The psychology of values: The Ontario symposium 8, 135-151, 1996
2941996
Personal values and gift-giving behaviors: A study across cultures
LR Kahle, P Homer
Journal of Business Research 22, 149-157, 1991
2601991
Attitudes and social adaptation: A person-situation interaction approach
LR Kahle
Elsevier, 2013
2592013
Source expertise, time of source identification, and involvement in persuasion: An elaborative processing perspective
PM Homer, LR Kahle
Journal of advertising 19 (1), 30-39, 1990
2531990
Values, susceptibility to normative influence, and attribute importance weights: A nomological analysis
R Batra, PM Homer, LR Kahle
Journal of consumer psychology 11 (2), 115-128, 2001
2392001
The influence of family communication patterns on parental reactions toward advertising: A cross-national examination
GM Rose, VD Bush, L Kahle
Journal of Advertising 27 (4), 71-85, 1998
1981998
Relationship marketing in sports: A functional approach.
CC Bee, LR Kahie
Sport Marketing Quarterly 15 (2), 2006
1902006
Changes in social values in the United States during the past decade
LRKBPA SUKHDIAL
Journal of Advertising Research 28, 35-41, 1988
1891988
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