Naomi Mandel
Naomi Mandel
Yellow Corporation Professor of Marketing, Arizona State University
Verified email at
Cited by
Cited by
When web pages influence choice: Effects of visual primes on experts and novices
N Mandel, EJ Johnson
Journal of Consumer Research 29 (2), 235-245, 2002
Shifting selves and decision making: The effects of self-construal priming on consumer risk-taking
N Mandel
Journal of Consumer Research 30 (1), 30-40, 2003
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
N Mandel, DD Rucker, J Levav, AD Galinsky
Journal of Consumer Psychology, 2017
Still preoccupied with 1995: The need to belong and preference for nostalgic products
KE Loveland, D Smeesters, N Mandel
Journal of Consumer Research 37 (3), 393-408, 2010
The effects of religion on consumer behavior: A conceptual framework and research agenda
DGM D Mathras, AB Cohen, N Mandel
Journal of Consumer Psychology, 2015
Images of success and the preference for luxury brands
N Mandel, PK Petrova, RB Cialdini
Journal of Consumer Psychology 16 (1), 57-69, 2006
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning
NJ Sirianni, MJ Bitner, SW Brown, N Mandel
Journal of Marketing 77 (6), 108-123, 2013
Preventing digital music piracy: the carrot or the stick?
RK Sinha, N Mandel
Journal of Marketing 72 (1), 1-15, 2008
The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters
ML Scott, SM Nowlis, N Mandel, AC Morales
Journal of Consumer Research 35 (3), 391-405, 2008
Terror management and marketing: He who dies with the most toys wins
N Mandel, SJ Heine
NA-Advances in Consumer Research Volume 26, 1999
The effect of a delay between choice and consumption on consumption enjoyment
SM Nowlis, N Mandel, DB McCabe
Journal of Consumer Research 31 (3), 502-510, 2004
The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High‐and Low‐Self‐Esteem Consumers
N Mandel, D Smeesters
Journal of Consumer Research 35 (2), 309-323, 2008
Positive and negative media image effects on the self
D Smeesters, N Mandel
Journal of Consumer Research 32 (4), 576-582, 2006
Materialism: the good, the bad, and the ugly
LJ Shrum, TM Lowrey, M Pandelaere, AA Ruvio, E Gentina, P Furchheim, ...
Journal of Marketing Management 30 (17-18), 1858-1881, 2014
Designing marketplaces of the artificial with consumers in mind: Four approaches to understanding consumer behavior in electronic environments
S Bellman, EJ Johnson, GL Lohse, N Mandel
Journal of Interactive Marketing 20 (1), 21-33, 2006
Political conservatism and variety-seeking
D Fernandes, N Mandel
Journal of Consumer Psychology, 2013
Constructing Preferences Online: Can Web Pages Change What You Want?
N Mandel, E Johnson
Unpublished manuscript, University of Pennsylvania, 1999
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy
TJ Weber, C Hydock, W Ding, M Gardner, P Jacob, N Mandel, DE Sprott, ...
Journal of Public Policy & Marketing 40 (2), 184-205, 2021
The effect of making a prediction about the outcome of a consumption experience on the enjoyment of that experience
N Mandel, SM Nowlis
Journal of Consumer Research 35 (1), 9-20, 2008
Messages from the Food Police: How Food-Related Warnings Backfire among Dieters
N Pham, N Mandel, AC Morales
Journal of the Association for Consumer Research, 2016
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