| Market Failures and Market Framings: Can a market be transformed from the inside? S Geiger, N Gross Organization Studies 39 (10), 1357-1376, 2018 | 64 | 2018 |
| Beyond rhetoric: Re-thinking entrepreneurial marketing from a practice perspective N Gross, D Carson, R Jones Journal of Research in Marketing and Entrepreneurship 16 (2), 105-127, 2014 | 62 | 2014 |
| A tidal wave of inevitable data? Assetization in the consumer genomics testing industry S Geiger, N Gross Business & Society 60 (3), 614-649, 2021 | 35 | 2021 |
| Liminality and the entrepreneurial firm: practice renewal during periods of radical change N Gross, S Geiger International Journal of Entrepreneurial Behavior & Research 23 (2), 185-209, 2017 | 34 | 2017 |
| Does hype create irreversibilities? Affective circulation and market investments in digital health S Geiger, N Gross Marketing Theory 17 (4), 435-454, 2017 | 32 | 2017 |
| What ChatGPT Tells Us about Gender: A Cautionary Tale about Performativity and Gender Biases in AI N Gross Social Sciences 12 (8), 435, 2023 | 31 | 2023 |
| ‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work N Gross, M Laamanen Journal of Marketing Management 34 (13-14), 1172-1195, 2018 | 18 | 2018 |
| ‘Hey, you there! Marketing!’On ideology and (mis) interpellation of the marketing educator as subject N Gross, M Laamanen Journal of Marketing Management 38 (3-4), 309-332, 2022 | 14 | 2022 |
| Tech sharing, not tech hoarding: Covid-19, global solidarity, and the failed responsibility of the pharmaceutical industry S Geiger, N Gross Organization, 13505084221145666, 2023 | 8 | 2023 |
| Digital health's impact on integrated care, carer empowerment and patient-centeredness for persons living with dementia N Gross, V Byers, S Geiger Health Policy and Technology 10 (3), 100551, 2021 | 6 | 2021 |
| Leaning in or falling over? Epistemological liminality and the knowledges that make a market S Geiger, N Gross Journal of Cultural Economy, 1-14, 2022 | 3 | 2022 |
| A Multimethod Qualitative Approach to Exploring Multisided Platform Business Models in Health Care N Gross, S Geiger Sage Research Methods: Business, 2023 | 2 | 2023 |
| Integrative or autonomous? mental models and experimentation-driven business model innovation N Gross, P McNamara, O Ryazanova, N Connolly Academy of Management Proceedings 2016 (1), 15886, 2016 | 2 | 2016 |
| Critical Reflexivity as the Last Frontier to Uncover and Change the Ideologies Buried Behind Practices N Gross Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the …, 2023 | | 2023 |
| Covid-19, global solidarity, and the case for equitable vaccine distribution through technology transfers N Gross, S Geiger Public Policy, 2023 | | 2023 |
| Surveillance Capitalism in Mental Health: When Good Apps Go Rogue (and What Can Be Done about It) N Gross, D Mothersill Social Sciences 12 (12), 679, 2023 | | 2023 |
| Choreographing for public value in digital health? N Gross, S Geiger Big Data & Society 10 (2), 20539517231220622, 2023 | | 2023 |
| The challenges and methods of understanding, contextualizing and uncovering silent entrepreneurship practices N Gross Research Handbook on Entrepreneurship as Practice, 222-234, 2022 | | 2022 |
| If it’s free, you are the product–The perils of assetizing consumers’ genetic profiles S Geiger, N Gross Business & Society, 2021 | | 2021 |
| The Institutional Making and Un-Making of Markets: The Case of HIV Medications S Geiger, N Gross EGOS, 2020 | | 2020 |
