Torsten Tomczak
Torsten Tomczak
Professor of Marketing, University of St. Gallen
Verified email at unisg.ch - Homepage
Title
Cited by
Cited by
Year
Vahlens großes Marketinglexikon
H Diller
Beck, 1992
5541992
Käuferverhalten: eine marktorientierte Einführung
A Kuß, T Tomczak
Lucius & Lucius 3 (1604), 279, 2004
553*2004
Brand-specific leadership: Turning employees into brand champions
FM Morhart, W Herzog, T Tomczak
Journal of Marketing 73 (5), 122-142, 2009
5182009
Marketingplanung: Einführung in die marktorientierte Unternehmens-und Geschäftsfeldplanung
T Tomczak, A Kuss, S Reinecke
Gabler, 2009
375*2009
Forschungsmethoden in der Marketingwissenschaft. Ein Plädoyer für den qualitativen Forschungsansatz
T Tomczak
Marketing ZfP 14 (2), 77-87, 1992
3071992
Strategische Markenführung
G Haedrich, T Tomczak, P Kaetzke
Haupt, 1990
298*1990
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
S Henkel, T Tomczak, M Heitmann, A Herrmann
Journal of product & brand management, 2007
2552007
Corporate brand management: Marken als Anker strategischer Führung von Unternehmen
FR Esch, T Tomczak, J Kernstock, T Langner
Springer-Verlag, 2007
206*2007
Electronic Customer Care
A Muther, H Österle, T Tomczak
Computer Based Marketing, 167-176, 1999
1991999
Bestimmungsfaktoren des Kundenwertes: Ergebnisse einer branchenübergreifenden Studie
T Tomczak, E Rudolf-Sipötz
Kundenwert, 127-155, 2006
1802006
Produktpolitik
G Haedrich, T Tomczak
Kohlhammer, 1996
1681996
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
D Wentzel, T Tomczak, A Herrmann
Psychology & Marketing 27 (5), 510-530, 2010
1602010
Behavioral Branding-Markenprofilierung durch persönliche Kommunikation
T Tomczak, A Herrmann, T Brexendorf, J Kernstock
Thexis 22 (4), 28-31, 2005
159*2005
Determinants of radical product innovations
A Herrmann, T Tomczak, R Befurt
European Journal of Innovation Management, 2006
1552006
Kundenwert in Forschung und Praxis
E Rudolf-Sipötz, T Tomczak
Verlag Thexis, 2001
1492001
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
C Coppetti, D Wentzel, T Tomczak, S Henkel
Journal of Marketing Communications 15 (1), 17-34, 2009
1302009
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
BAS Martin, D Wentzel, T Tomczak
Journal of advertising 37 (1), 29-43, 2008
1302008
The impact of sales encounters on brand loyalty
TO Brexendorf, S Mühlmeier, T Tomczak, M Eisend
Journal of Business Research 63 (11), 1148-1155, 2010
1112010
Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice
K Sausen, T Tomczak, A Herrmann
Journal of Strategic Marketing 13 (3), 151-173, 2005
882005
Erfolgreich Kunden binden
T Tomczak, S Dittrich
Werd, 1997
861997
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