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Torsten Tomczak
Torsten Tomczak
Professor of Marketing, University of St. Gallen
Verified email at unisg.ch - Homepage
Title
Cited by
Cited by
Year
Brand-specific leadership: Turning employees into brand champions
FM Morhart, W Herzog, T Tomczak
Journal of marketing 73 (5), 122-142, 2009
7572009
Käuferverhalten: eine marktorientierte Einführung
A Kuss, T Tomczak
Lucius & Lucius, 2004
596*2004
Marketingplanung: Einführung in die marktorientierte Unternehmens-und Geschäftsfeldplanung
T Tomczak, A Kuss, S Reinecke
Gabler, 2009
430*2009
Forschungsmethoden in der Marketingwissenschaft-Ein Plädoyer für den qualitativen Forschungsansatz
T Tomczak
CH Beck in Gemeinschaft mit dem Verlag Franz Vahlen, 1992
4051992
Strategische Markenführung
G Haedrich, T Tomczak, P Kaetzke
Haupt, 1990
348*1990
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
S Henkel, T Tomczak, M Heitmann, A Herrmann
Journal of product & brand management 16 (5), 310-320, 2007
3372007
Electronic Customer Care
A Muther, H Österle, T Tomczak
Computer Based Marketing, 167-176, 1999
2721999
Corporate brand management: Marken als Anker strategischer Führung von Unternehmen
FR Esch, T Tomczak, J Kernstock, T Langner, J Redler
Springer-Verlag, 2014
2472014
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
D Wentzel, T Tomczak, A Herrmann
Psychology & Marketing 27 (5), 510-530, 2010
2382010
Bestimmungsfaktoren des Kundenwertes: Ergebnisse einer branchenübergreifenden Studie
T Tomczak, E Rudolf-Sipötz
Kundenwert: Grundlagen–Innovative Konzepte–Praktische Umsetzungen, 127-155, 2006
1932006
Produktpolitik
G Haedrich, T Tomczak
Kohlhammer, 1996
1931996
Determinants of radical product innovations
A Herrmann, T Tomczak, R Befurt
European Journal of Innovation Management 9 (1), 20-43, 2006
1882006
Behavioral branding
T Tomczak, FR Esch, J Kernstock, A Herrmann
Gabler Verlag, 2012
187*2012
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
BAS Martin, D Wentzel, T Tomczak
Journal of advertising 37 (1), 29-43, 2008
1642008
Kundenwert in Forschung und Praxis
E Rudolf-Sipötz, T Tomczak
Thexis, 2001
1632001
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
C Coppetti, D Wentzel, T Tomczak, S Henkel
Journal of Marketing Communications 15 (1), 17-34, 2009
1592009
The impact of sales encounters on brand loyalty
TO Brexendorf, S Mühlmeier, T Tomczak, M Eisend
Journal of Business Research 63 (11), 1148-1155, 2010
1502010
The asymmetric effects of exploitation and exploration on radical and incremental innovation performance: An uneven affair
S Lennerts, A Schulze, T Tomczak
European Management Journal 38 (1), 121-134, 2020
1272020
Marketingplanung, 5
T Tomczak, A Kuß, S Reinecke
Aufl., Wiesbaden, 2007
124*2007
Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice
K Sausen, T Tomczak, A Herrmann
Journal of Strategic Marketing 13 (3), 151-173, 2005
992005
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