Crafting integrated multichannel retailing strategies J Zhang, P Farris, T Kushwaha, JW Irvin, T Steenburgh, BA Weitz Journal of Interactive Marketing 24, 168-180, 2010 | 905 | 2010 |
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time J Avery, TJ Steenburgh, JA Deighton, M Caravella Journal of Marketing 76 (3), 96-111, 2012 | 796 | 2012 |
Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans DJ Chung, T Steenburgh, K Sudhir Marketing Science 33 (2), 165-187, 2014 | 245 | 2014 |
An investigation of earnings management through marketing actions C Chapman, T Steenburgh Management Science 57 (1), 72-92, 2011 | 137 | 2011 |
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ... Marketing Letters 16, 293-308, 2005 | 113 | 2005 |
Motivating salespeople: what really works. T Steenburgh, M Ahearne Harvard Business Review 90 (7-8), 70-5, 160, 2012 | 107 | 2012 |
Effort or timing: The effect of lump-sum bonuses TJ Steenburgh QME 6, 235-256, 2008 | 105 | 2008 |
Behavioral frontiers in choice modeling W Adamowicz, D Bunch, TA Cameron, BGC Dellaert, M Hanneman, ... Marketing Letters 19, 215-228, 2008 | 87 | 2008 |
Massively categorical variables: Revealing the information in zip codes TJ Steenburgh, A Ainslie, PH Engebretson Marketing Science 22 (1), 40-57, 2003 | 68 | 2003 |
HubSpot: Inbound marketing and web 2.0 TJ Steenburgh, J Avery, N Dahod HBS Case, 2009 | 63 | 2009 |
Allocating marketing resources S Gupta, T Steenburgh SSRN, 2008 | 60 | 2008 |
Real earnings management in sales MJ Ahearne, JP Boichuk, CJ Chapman, TJ Steenburgh Journal of Accounting Research 54 (5), 1233-1266, 2016 | 50 | 2016 |
The cross attributes flexible substitution logit: Uncovering category expansion and share impacts of marketing instruments Q Liu, TJ Steenburgh, S Gupta Marketing Science 34 (1), 144-159, 2015 | 38 | 2015 |
Managing laggards: The importance of a deep sales bench JP Boichuk, R Bommaraju, M Ahearne, F Kraus, TJ Steenburgh Journal of Marketing Research 56 (4), 652-665, 2019 | 33 | 2019 |
The invariant proportion of substitution property (IPS) of discrete-choice models TJ Steenburgh Marketing Science 27 (2), 300-307, 2008 | 33 | 2008 |
Personal and social usage: The origins of active customers and ways to keep them engaged C Lee, E Ofek, TJ Steenburgh Management Science 64 (6), 2473-2495, 2018 | 23 | 2018 |
Marketing analysis toolkit: Situation analysis TJ Steenburgh, J Avery HBS Case, 2010 | 23 | 2010 |
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping J Avery, TJ Steenburgh, J Deighton, M Caravella GfK Marketing Intelligence Review 5 (2), 28-33, 2013 | 21 | 2013 |
How to sell new products T Steenburgh, M Ahearne Harvard Business Review 96 (6), 92-101, 2018 | 20 | 2018 |
Measuring consumer and competitive impact with elasticity decompositions TJ Steenburgh Journal of marketing Research 44 (4), 636-646, 2007 | 19 | 2007 |