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Ľudmila Čábyová
Ľudmila Čábyová
Unknown affiliation
Verified email at ucm.sk
Title
Cited by
Cited by
Year
Benchmarking comparison of marketing communication of universities in Slovakia
J Ptacin
Communication Today 5 (1), 54, 2014
172014
Mediálny marketing
Ľ Čábyová
Trnava: Fakulta masmediálnej komunikácie UCM, 2010
142010
Marketing–základy a nástroje
J Matúš, Ľ Čábyová, K Ďurková
FMK UCM Trnava, Trnava, 2008
142008
The role of SoLoMo marketing and media in the communication of eco-innovations
Ľ Čábyová, P Krajčovič
Budapešť: Wolters Kluwer, 2020
102020
Sunday christian significance and the saints days shopping behaviour
L Čábyová, T Fašiang, D Kollárová, D Mužíková
European Journal of Science and Theology 10 (1), 43-54, 2014
102014
Regional development in economic core regions
K Ďurková, L Čabyova, E Vicenová
Review of Applied Socio-Economic Research 4 (2), 87-92, 2012
102012
Digital literacy and readership of e-books in slovakia
Ľ Čábyov, P Krajčovi, J Pavelekov
International Journal of Media and Information Literacy 5 (1), 3-14, 2020
92020
Pilgrimage tourism in Slovakia, the potential for development
Ľ Čábyová
European Journal of Science and Theology 12 (1), 231-244, 2016
82016
The impact of digitization on advertising in print media
Ľ Čábyová, P Krajčovič, J Ptačin
International Multidisciplinary Scientific Conferences On Social Sciences …, 2014
82014
Media images of Slovak and Ukrainian presidents:'I/we'binary pronominal opposition in political speeches
H Stashko, O Prykhodchenko, Ľ Čábyová, N Vrabec
Lege artis. Language yesterday, today, tomorrow. The journal of University …, 2020
72020
Benchmarkingové porovnávanie v oblasti marketingovej komunikácie
Ľ Čábyová
FMK UCM Trnava, Trnava, 2009
72009
Influence of selected factors on the effectiveness of print media advertising
P Krajčovič, L Čábyová
European journal of science and theology 13 (6), 133-144, 2017
62017
Mediálny trh a možnosti jeho inovácií
P KRAJČOVIČ, Ľ ČÁBYOVÁ
Trnava: FMK UCM, 2016
62016
Marketing vzdelávacích inštitúcií
J Černá, Ľ Čábyová, J Ptačin, S Mazáková
Trnava: FMK UCM, 2015
62015
Reading behaviour in the digital age: Impact of Covid-19 on consumer behaviour
J Paveleková, Ľ Čábyová, A Hrušková
Media Literacy and Academic Research 4 (2), 25-41, 2021
42021
Social Media Use and Adolescents’ Levels of Advertising Literacy
Ľ Čábyová, V Hudáková
Media Literacy and Academic Research 5 (2), 147-163, 2022
32022
The effect of media channels on sales of over-the-counter drugs and food supplements
L Čábyová, P Krajčovič, M Fedorová
EJST 11, 239-49, 2015
32015
Corporate identity of Ss. Cyril and Methodius Universities
Ľ Čábyová, D Ďurišová, I Lakatoš, S Magál
European Journal of Science and Theology 10 (3), 37-47, 2014
32014
Základy marketingu a marketingovej komunikácie: skriptá
J Matúš, R Pauličková, A Bobovnický, K Ďurková, Ľ Čábyová
Univerzita sv. Cyrila a Metoda, 2005
32005
Legal and ethical regulation in Slovakia and its relation to deliberative communication
Ľ Čábyová, P Krajčovič, M Švecová, J Radošinská, A Brník, J Mináriková
Media and Communication 12, 2024
12024
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