| Personality, emotion and the use of music in everyday life: Measurement, theory and neurophysiological aspects of a missing link R von Georgi, P Grant, S von Georgi, S Gebhardt Tönning, Lübeck, Marburg: Der Andere Verlag, 2006 | 53 | 2006 |
| Branded flash mobs: Moving toward a deeper understanding of consumers’ responses to video advertising P Grant, E Botha, J Kietzmann Journal of Interactive Advertising 15 (1), 28-42, 2015 | 37 | 2015 |
| Operatic flash mob: Consumer arousal, connectedness and emotion PS Grant, A Bal, M Parent Journal of Consumer Behaviour 11 (3), 244-251, 2012 | 36 | 2012 |
| Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012 PS Grant, B Stiehler, E Boon Journal of Financial Services Marketing 18, 260-270, 2013 | 16 | 2013 |
| When the persuasion attempt fails—an examination of consumers' perception of branded flash mobs P Grant, E Boon Journal of Public Affairs 13 (2), 190-201, 2013 | 15 | 2013 |
| Understanding branded flash mobs: The nature of the concept, stakeholder motivations, and avenues for future research PS Grant Journal of Marketing Communications 22 (4), 349-366, 2016 | 14 | 2016 |
| Consumer generated brand extensions: definition and response strategies E Boon, P Grant, J Kietzmann Journal of Product & Brand Management 25 (4), 337-344, 2016 | 12 | 2016 |
| No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis R Wiid, PS Grant, AJ Mills, LF Pitt Marketing Theory 16 (2), 171-193, 2016 | 11 | 2016 |
| The use of music in everyday life as a personality dependent cognitive emotional modulation-strategy for health R von Georgi, P Grant, S von Georgi, S Gebhardt M Baroni, AR Addessi, R. Caterina & M. Costa, proceedings of the 9th …, 2006 | 9 | 2006 |
| Attitudes of physicians towards alternative cancer treatment: what lies beyond? R Von Georgi, P Grant, J Wagner, K Münstedt Journal of Clinical Oncology 22, 547, 2003 | 9 | 2003 |
| The serious side to funny cartoons: understanding public perception of wine through cartoon content analysis K Matheson, K Plangger, J Kietzmann, J Vella, P Grant Journal of wine research 30 (2), 95-106, 2019 | 8 | 2019 |
| Is the implementation of alternative cancer remedies the result of the applicant's personality R Von Georgi, W Niemeyer, P Grant, K Munstedt Journal of Clinical Oncology 22 (14_suppl), 6088-6088, 2004 | 8 | 2004 |
| Personality, musical preference and health: First results of the validation of the IAAM R von Georgi, P Grant, G Adjomand, S Gebhardt C. Bullerjahn, proceedings of the Jahrestagung der Deutschen Gesellschaft …, 2005 | 6 | 2005 |
| Personality, musical preference and health: First results of the validation of the IAAM. Abstract-Jahrestagung der Deutschen Gesellschaft für Musikpsychologie 2005 R von Georgi, P Grant, G Adjomand, S Gebhardt | 5 | 2005 |
| Mapping country wine brand personalities, examples from five nations: an abstract E Treen, P Grant, G Van Heerden, J Vella, E Botha, A Chan Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 2 | 2018 |
| Structured Abstract: Cinematographic Strategy for Promoting Environmentally Friendly Behaviors A Barrios, P Grant, C Arias Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| How Can the Ratings be So Different? Reasoning to Identify Factors Explaining Airbnb’s Satisfaction Rating Advantage over Hotels: An Abstract C Pitt, A Flostrand, T Eriksson, P Grant Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior P Grant, A Bal, LF Pitt, A Mills, A Chan Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |
| Branded Flash Mobs: Why they Fail P Grant, E Boon Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | | 2015 |
| Exploring Branded Flash Mobs: A study of the impact of branded flash mobs on consumer behavior and consumer experience P Grant KTH Royal Institute of Technology, 2014 | | 2014 |
