Chris Hydock
Chris Hydock
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Should your brand pick a side? How market share determines the impact of corporate political advocacy
C Hydock, N Paharia, S Blair
Journal of Marketing Research 57 (6), 1135-1151, 2020
The consumer response to corporate political advocacy: A review and future directions
C Hydock, N Paharia, TJ Weber
Customer needs and solutions 6, 76-83, 2019
Assessing and overcoming participant dishonesty in online data collection
C Hydock
Behavior research methods 50, 1563-1567, 2018
Political polarization: Challenges, opportunities, and hope for consumer welfare, marketers, and public policy
TJ Weber, C Hydock, W Ding, M Gardner, P Jacob, N Mandel, DE Sprott, ...
Journal of Public Policy & Marketing 40 (2), 184-205, 2021
Making the wait worthwhile: Experiments on the effect of queueing on consumption
S Ülkü, C Hydock, S Cui
Management Science 66 (3), 1149-1171, 2020
Why unhappy customers are unlikely to share their opinions with brands
C Hydock, Z Chen, K Carlson
Journal of Marketing 84 (6), 95-112, 2020
The effect of corporate political advocacy on brand perception: an event study analysis
J Klostermann, C Hydock, R Decker
Journal of Product & Brand Management 31 (5), 780-797, 2022
The effects of increased serving sizes on consumption
C Hydock, A Wilson, K Easwar
Appetite 101, 71-79, 2016
Differential response to corporate political advocacy and corporate social responsibility: Implications for political polarization and radicalization
TJ Weber, J Joireman, DE Sprott, C Hydock
Journal of public policy & marketing 42 (1), 74-93, 2023
Social queues (cues): Impact of others’ waiting in line on one’s service time
S Ülkü, C Hydock, S Cui
Management Science 68 (11), 7958-7976, 2022
Distinct response components indicate that binding is the primary cause of response repetition effects.
C Hydock, EZ Patai, MH Sohn
Journal of Experimental Psychology: Human Perception and Performance 39 (6 …, 2013
Should your brand pick a side? How market share determines the impact of divisive corporate political stances
C Hydock, N Paharia, S Blair
NIM Marketing Intelligence Review 13 (2), 26-31, 2021
Dissociating the components of switch cost using two-to-two cue–task mapping.
C Hydock, MH Sohn
Journal of Experimental Psychology: Human Perception and Performance 37 (3), 903, 2011
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference
C Hydock, L Wathieu
Journal of Consumer Research 50 (3), 447-467, 2023
Market structure and firm engagement in divisive political issues
C Hydock, N Paharia
ACR North American Advances, 2018
How Political Events Can Motivate Some Risk Mitigation Activities for Climate Change
M Farrooz, R Dillon, C Hydock
International Journal of Environment and Climate Change, 364-375, 2019
Politics, Persuasion and Choice
D Godes, D Mayzlin, O Camara, D Chung, C Hydock, R Kotchmar, C Lim, ...
Available at SSRN 3479876, 2019
Cognitive Dissonance Drives Politically Motivated Consumption As Evidenced Through Asymmetric Willingness to Sacrifice Utility
C Hydock, A Wilson, K Carlson
ACR North American Advances, 2015
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