| Should your brand pick a side? How market share determines the impact of corporate political advocacy C Hydock, N Paharia, S Blair Journal of Marketing Research 57 (6), 1135-1151, 2020 | 263 | 2020 |
| Political polarization: Challenges, opportunities, and hope for consumer welfare, marketers, and public policy TJ Weber, C Hydock, W Ding, M Gardner, P Jacob, N Mandel, DE Sprott, ... Journal of Public Policy & Marketing 40 (2), 184-205, 2021 | 97 | 2021 |
| The consumer response to corporate political advocacy: A review and future directions C Hydock, N Paharia, TJ Weber Customer needs and solutions 6, 76-83, 2019 | 95 | 2019 |
| Assessing and overcoming participant dishonesty in online data collection C Hydock Behavior research methods 50, 1563-1567, 2018 | 84 | 2018 |
| Making the wait worthwhile: Experiments on the effect of queueing on consumption S Ülkü, C Hydock, S Cui Management Science 66 (3), 1149-1171, 2020 | 71 | 2020 |
| The effect of corporate political advocacy on brand perception: an event study analysis J Klostermann, C Hydock, R Decker Journal of Product & Brand Management 31 (5), 780-797, 2022 | 66 | 2022 |
| Why unhappy customers are unlikely to share their opinions with brands C Hydock, Z Chen, K Carlson Journal of Marketing 84 (6), 95-112, 2020 | 46 | 2020 |
| Differential response to corporate political advocacy and corporate social responsibility: Implications for political polarization and radicalization TJ Weber, J Joireman, DE Sprott, C Hydock Journal of Public Policy & Marketing 42 (1), 74-93, 2023 | 45 | 2023 |
| The effects of increased serving sizes on consumption C Hydock, A Wilson, K Easwar Appetite 101, 71-79, 2016 | 29 | 2016 |
| Social queues (cues): Impact of others’ waiting in line on one’s service time S Ülkü, C Hydock, S Cui Management Science 68 (11), 7958-7976, 2022 | 13 | 2022 |
| Distinct response components indicate that binding is the primary cause of response repetition effects. C Hydock, EZ Patai, MH Sohn Journal of Experimental Psychology: Human Perception and Performance 39 (6 …, 2013 | 7 | 2013 |
| Should your brand pick a side? How market share determines the impact of divisive corporate political stances C Hydock, N Paharia, S Blair NIM Marketing Intelligence Review 13 (2), 26-31, 2021 | 5 | 2021 |
| Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference C Hydock, L Wathieu Journal of Consumer Research 50 (3), 447-467, 2023 | 4* | 2023 |
| Dissociating the components of switch cost using two-to-two cue–task mapping. C Hydock, MH Sohn Journal of Experimental Psychology: Human Perception and Performance 37 (3), 903, 2011 | 4 | 2011 |
| Market structure and firm engagement in divisive political issues C Hydock, N Paharia ACR North American Advances, 2018 | 2 | 2018 |
| How Political Events Can Motivate Some Risk Mitigation Activities for Climate Change M Farrooz, R Dillon, C Hydock International Journal of Environment and Climate Change 9 (6), 364-375, 2019 | 1 | 2019 |
| Politics, Persuasion and Choice D Godes, D Mayzlin, O Camara, D Chung, C Hydock, R Kotchmar, C Lim, ... Available at SSRN 3479876, 2019 | | 2019 |
| Consumer Agency in an Era of Buycotting and Boycotting N Paharia, C Hydock Advances in Consumer Research 46, 149-153, 2018 | | 2018 |
| Cognitive Dissonance Drives Politically Motivated Consumption as Evidenced Through Asymmetric Willingness to Sacrifice Utility C Hydock, A Wilson, K Carlson Advances in Consumer Research 43, 569-569, 2015 | | 2015 |
Neeru PahariaProfessor of Business, Arizona State UniversityVerified email at asu.edu
