| Athlete endorsement, attitudes, and purchase intention: The interaction effect between athlete endorser-product congruence and endorser credibility Y Lee, J Koo Journal of Sport Management 29 (5), 523-538, 2015 | 186 | 2015 |
| Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes J Koo, Y Lee Sport Management Review 22 (2), 222-234, 2019 | 96 | 2019 |
| Can a celebrity serve as an issue‐relevant argument in the elaboration likelihood model? Y Lee, J Koo Psychology & Marketing 33 (3), 195-208, 2016 | 73 | 2016 |
| The impact of social interaction and team member exchange on sport event volunteer management Y Lee, M Kim, J Koo Sport Management Review 19 (5), 550-562, 2016 | 68 | 2016 |
| Cause-related marketing in sports: The power of altruism S Joo, J Koo, JS Fink European Sport Management Quarterly 16 (3), 316-340, 2016 | 39 | 2016 |
| Sport volunteer service performance, image formation, and service encounters Y Lee, ML Kim, J Koo, HJ Won International Journal of Sports Marketing and Sponsorship 20 (2), 307-320, 2019 | 11 | 2019 |
| Antecedents of the attitude toward the athlete celebrities' human brand extensions J Koo International Journal of Sports Marketing and Sponsorship 23 (2), 241-258, 2022 | 6 | 2022 |
| Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes S Joo, J Koo, BS Nichols International Journal of Sports Marketing and Sponsorship 22 (3), 507-528, 2021 | 3 | 2021 |
| Effects of Congruence and Reliability of a Cause Alliance Campaign on Consumer Responses Toward a Sport Brand and a Sponsoring Brand: A Structured Abstract S Joo, J Koo Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Mega Versus Local Sport Sponsorships J Koo | 1 | 2016 |
| The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016) J Koo, J Heo International Journal of Advertising 43 (2), 321-335, 2024 | | 2024 |
| Cooperative Learning, Group Formation and Performance in Problem-Solving Courses: A Case Study from an HBCU O Ayadi, M Woldie, J Koo, A Allagoa-Warren The Journal for Research and Practice in College Teaching 8 (1), 2023 | | 2023 |
| Exploring A Relationship Between Team Formation and Learning Outcome in Problem Solving OF Ayadi, M Woldie, J Koo, A Allagoa-Warren International Forum of Teaching and Studies 19 (2), 41-59, 2023 | | 2023 |
| Mega versus local event sponsorships J Koo, JS Fink, Y Lee Marketing Intelligence & Planning 40 (5), 671-689, 2022 | | 2022 |
| Sport Management Review KA Rich, L Misener | | 2016 |
