Jesse King
Jesse King
Assistant Professor, Weber State University, Business Marketing
Bekræftet mail på weber.edu - Startside
TitelCiteret afÅr
Modeling Iso-Ahola’s motivation theory in the tourism context
D Snepenger, J King, E Marshall, M Uysal
Journal of travel research 45 (2), 140-149, 2006
2862006
The Affect Heuristic in Early Judgments of Product Innovations
J King, P Slovic
Journal of Consumer Behaviour 16 (6), 411-428, 2014
262014
Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics
M Metzger, J King
Entrepreneurship Research Journal, 2015
152015
Managing the Downside Effect of a Productivity Orientation
J Ye, J King
Journal of Services Marketing 30 (2), 238 - 254, 2016
102016
Introduction: The Study of Sports and Events Consumer Behavior
J King, LR Kahle, AG Close
Consumer Behavior Knowledge for Effective Sports and Event Marketing, 35-62, 2011
82011
The Study of Sports and Events Consumer Behavior: Introduction
J King, LR Kahle, AG Close.
Consumer behavior knowledge for effective sports and event marketing, 1-28, 2011
8*2011
Creative analogy as a means of articulating incongruent sponsorships
R Madrigal, J King
Journal of Advertising 46 (4), 521-535, 2017
42017
Drug Injury Advertising
J King, EC Tippett
Yale Journal of Health Policy, Law and Ethic 18 (2), 114-156, 2019
32019
The affect heuristic in consumer evaluations
JS King
University of Oregon, 2011
22011
Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation
R Madrigal, J King
Journal of Business Research, 2018
12018
Does attorney advertising influence patient perceptions of pelvic mesh?
E Tippett, J King, V Lucent, S Ephraim, M Murphy, E Taff
Urology 111, 65-71, 2018
12018
Look, Puppies! A Visual Content Analysis of Required Risk Statements Embedded in Direct-to-Consumer Pharmaceutical Advertising
J King, L Koppenhafer, R Madrigal
Journal of Public Policy & Marketing, 0743915619889052, 2020
2020
Better in the (near) future: Group‐based differences in forecasting biases
JS King, CC Bee
European Journal of Social Psychology, 2019
2019
Are you with us or against us? The role of threat and anger in sport sponsorship
C Bee, J King, J Stornelli
Journal of Business Research, 2019
2019
Improved Articulation of Incongruent Sponsor–Property Partnerships Using Analogy
J King, R Madrigal
Journal of Sport Management 32 (5), 464-472, 2018
2018
EDITORIAL COMMENT REPLY
E Tippett, J King, V Lucent, S Ephraim, M Murphy, E Taff
UROLOGY 111, 70-71, 2018
2018
The Biased Influence of Social Identification and Temporal Framing on Emotions and Partnership Evaluations
J King, C Bee
ACR North American Advances, 2015
2015
Balanced Innovations in New Product Development: Sunny Faces, Sunny Technology
L Jiang, JA Hoegg, DW Dahl, J King, M Metzger, S Owen, LR Kahle
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
Better in the (Near) Future: Biased Temporal Conceptions of Team Identification
JS King, CC Bee
ACR North American Advances, 2012
2012
REEXAMINING THE ROLE OF AFFECT IN FLUENCY BASED JUDGMENTS OF RISK
J King
ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM, 159, 2011
2011
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Artikler 1–20