Mairead Brady
Mairead Brady
Trinity Business School, Trinity College Dublin
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Integrating information technology into marketing practice–the IT reality of contemporary marketing practice
M Brady, M Saren, N Tzokas
Journal of Marketing Management 18 (5-6), 555-577, 2002
Researching the role of information and communications technology (ICT) in contemporary marketing practices
M Brady, MR Fellenz, R Brookes
Journal of Business & Industrial Marketing, 2008
The impact of IT on marketing: an evaluation
M Brady, M Saren, N Tzokas
Management Decision, 1999
Requirements for an evolving model of supply chain finance: A technology and service providers perspective
MR Fellenz, C Augustenborg, M Brady, J Greene
Communications of the IBIMA 10 (29), 227-235, 2009
A model of consumer engagement in a virtual customer environment
E Claffey, M Brady
Journal of Customer Behaviour 13 (4), 325-346, 2014
Examining consumers’ motivations to engage in firm‐hosted virtual communities
E Claffey, M Brady
Psychology & Marketing 34 (4), 356-375, 2017
Marketing management. Harlow, England
P Kotler, KL Keller, M Brady, M Goodman, T Hansen
New York: Pearson/Prentice Hall, 2009
Goodman. M. & Hansen, T.(2009)
P Kotler, KL Keller, M Brady
Marketing management, 2009
What are they doing? A study of contemporary marketing practice in Ireland
M Brady, RA Palmer
Irish Journal of Management 25 (1), 125-136, 2004
Managing information technology assimilation: A marketing perspective.
M Brady
Irish Journal of Management 24 (1), 125-138, 2003
The assimilation of IT into marketing practice
M Brady, MAJ Saren, N Tzokas
Irish Marketing Review 15 (2), 17-24, 2002
Marketing management (3. painos)
P Kotler, KL Keller, M Brady, M Goodman, T Hansen
Harlow, England: Pearson, 2016
An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
E Claffey, M Brady
Journal of Marketing Management 35 (11-12), 1047-1079, 2019
Data-focused managerial challenges within the hotel sector
M Lamest, M Brady
Tourism Review, 2019
The service paradox: Supporting service supply chains with product-oriented ICT
M Brady, MR Fellenz
2007 IEEE International Conference on Service Operations and Logistics, and …, 2007
Academic staff perspectives on technology for assessment (TfA) in higher education: a systematic literature review.
M Brady, A Devitt, RA Kiersey
British Journal of Educational Technology 50, 1-22, 0
Managing the innovative deployment of information and communication technologies (ICTs) for global service organisations
MR Fellenz, M Brady
International Journal of Technology Marketing 3 (1), 39-55, 2008
Why the tail should not wag the dog: integrating the deployment of information and communication technologies (ICT) in service innovation and delivery
MR Fellenz, M Brady
Proceedings of the Irish Academy of Management Annual Meeting, Cork …, 2006
M. and Hansen
P Kotler, K Keller, MG Brady
T, 2016
Marketing Management. Publishing as Prentice Hall
P Kotler, KL Keller
Pearson Education, Inc, 2009
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