| Marketing management: European edition P Kotler, M Brady, M Goodman, T Hansen Pearson Higher Ed, 2019 | 879 | 2019 |
| Integrating information technology into marketing practice–the IT reality of contemporary marketing practice M Brady, M Saren, N Tzokas Journal of Marketing Management 18 (5-6), 555-577, 2002 | 239 | 2002 |
| Marketing Management: 4th European Edition P Kotler, K Keller, M Brady, M Goodman, T Hansen Pearson UK 13 (3), 2019 | 214 | 2019 |
| Researching the role of information and communications technology (ICT) in contemporary marketing practices M Brady, MR Fellenz, R Brookes Journal of Business & Industrial Marketing 23 (2), 108-114, 2008 | 156 | 2008 |
| Examining consumers’ motivations to engage in firm‐hosted virtual communities E Claffey, M Brady Psychology & Marketing 34 (4), 356-375, 2017 | 81 | 2017 |
| og Hansen, T.(2012) P Kotler, KL Keller, M Brady, M Goodman Marketing management 2, 0 | 76 | |
| Requirements for an evolving model of supply chain finance: A technology and service providers perspective MR Fellenz, C Augustenborg, M Brady, J Greene Communications of the IBIMA 10 (29), 227-235, 2009 | 75 | 2009 |
| A model of consumer engagement in a virtual customer environment E Claffey, M Brady Journal of Customer Behaviour 13 (4), 325-346, 2014 | 62 | 2014 |
| Marketing management M Brady, M Goodman, T Hansen, K Keller, P Kotler Nueva Jersey: Pearson Prentice Hall, 2009 | 58 | 2009 |
| An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities E Claffey, M Brady Journal of Marketing Management 35 (11-12), 1047-1079, 2019 | 56 | 2019 |
| The impact of IT on marketing: an evaluation M Brady, M Saren, N Tzokas Management Decision 37 (10), 758-767, 1999 | 52 | 1999 |
| Academic staff perspectives on technology for assessment (TfA) in higher education: a systematic literature review. M Brady, A Devitt, RA Kiersey British Journal of Educational Technology 50, 1-22, 0 | 48* | |
| Teenagers’ moral advertising literacy in an influencer marketing context E Sweeney, MA Lawlor, M Brady International Journal of Advertising 41 (1), 54-77, 2022 | 45 | 2022 |
| Marketing management (4th European ed.) P Kotler, KL Keller, M Brady, M Goodman, T Hansen Harlow: Pearson Education, 2019 | 44 | 2019 |
| †œMarketing Management†P Kotler, KL Keller The Millennium Edition, 2006 | 39 | 2006 |
| M. & Hansen, T. 2009 PK Kotler, K Brady, M Goodman Marketing management 1, 0 | 33 | |
| Data-focused managerial challenges within the hotel sector M Lamest, M Brady Tourism Review 74 (1), 104-115, 2019 | 28 | 2019 |
| Marketing management (2nd European ed.) P Kotler, KL Keller, M Brady, M Goodman, T Hansen Harlow: Pearson, 2012 | 26 | 2012 |
| Malcolm GOODMAN a Torben HANSEN P KOTLER, KL KELLER, M BRADY Marketing management 3, 2019 | 20 | 2019 |
| What are they doing? A study of contemporary marketing practice in Ireland M Brady, RA Palmer Irish Journal of Management 25 (1), 125-136, 2004 | 19 | 2004 |
Martin FellenzTrinity Business School, Trinity College Dublin, University of DublinVerificeret mail på tcd.ie
