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Luc Wathieu
Luc Wathieu
Professor, Georgetown University McDonough School of Business
Verified email at georgetown.edu - Homepage
Title
Cited by
Cited by
Year
Go green! Should environmental messages be so assertive?
A Kronrod, A Grinstein, L Wathieu
Journal of Marketing 76 (1), 95-102, 2012
5532012
Consumer control and empowerment: a primer
L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ...
Marketing Letters 13, 297-305, 2002
5352002
Asymmetric promotion effects and brand positioning
BJ Bronnenberg, L Wathieu
Marketing science 15 (4), 379-394, 1996
3301996
Research note—Attention arousal through price partitioning
M Bertini, L Wathieu
Marketing Science 27 (2), 236-246, 2008
1872008
Enjoy! Hedonic consumption and compliance with assertive messages
A Kronrod, A Grinstein, L Wathieu
Journal of Consumer Research 39 (1), 51-61, 2012
1632012
Price as a stimulus to think: The case for willful overpricing
L Wathieu, M Bertini
Marketing Science 26 (1), 118-129, 2007
1552007
Consumer habituation
L Wathieu
Management Science 50 (5), 587-596, 2004
1302004
Ambiguity aversion and the preference for established brands
AV Muthukrishnan, L Wathieu, AJ Xu
Management Science 55 (12), 1933-1941, 2009
1232009
Habits and the anomalies in intertemporal choice
L Wathieu
Management Science 43 (11), 1552-1563, 1997
921997
The discriminating consumer: Product proliferation and willingness to pay for quality
M Bertini, L Wathieu, SS Iyengar
Journal of Marketing Research 49 (1), 39-49, 2012
802012
An empirical approach to understanding privacy valuation
L Wathieu, AA Friedman
HBS marketing research paper, 2007
772007
Happily (mal) adjusted: Cosmopolitan identity and expatriate adjustment
A Grinstein, L Wathieu
International Journal of Research in Marketing 29 (4), 337-345, 2012
672012
Are You igoring trends: That could shake up your business?
E Ofek, L Wathieu
Harvard Business Review 88 (7-8), 124-131, 2010
672010
How to stop customers from fixating on price
M Bertini, L Wathieu
Harvard Business Review 88 (5), 2010
642010
The asymmetric effect of discount retraction on subsequent choice
L Wathieu, AV Muthukrishnan, BJ Bronnenberg
Journal of Consumer Research 31 (3), 652-657, 2004
632004
Corporate social responsibility and product quality: Complements or substitutes?
S Banerjee, L Wathieu
International Journal of Research in Marketing 34 (3), 734-745, 2017
402017
Risk perception in the short run and in the long run
J Baz, E Briys, BJ Bronnenberg, M Cohen, R Kast, P Viala, L Wathieu, ...
Marketing Letters 10, 267-283, 1999
361999
The framing effect of price format
M Bertini, L Wathieu
Division of Research, Harvard Business School, 2006
342006
Superfluous choices and the persistence of preference
AV Muthukrishnan, L Wathieu
Journal of Consumer Research 33 (4), 454-460, 2007
312007
Privacy, exposure and price discrimination
L Wathieu
Division of Research, Harvard Business School, 2002
252002
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