A meta‐analysis of customer engagement behaviour M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Consumer Studies 45 (4), 457-477, 2021 | 215 | 2021 |
Negative and positive customer shopping experience in an online context M Barari, M Ross, J Surachartkumtonkun Journal of Retailing and Consumer Services 53, 101985, 2020 | 209 | 2020 |
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how? J Paul, M Barari Psychology & Marketing 39 (6), 1099-1115, 2022 | 172 | 2022 |
Service integration in omnichannel retailing and its impact on customer experience S Quach, M Barari, DV Moudrý, K Quach Journal of Retailing and Consumer Services 65, 102267, 2022 | 157 | 2022 |
Ethnocentrism among Iranian Consumer with different consumption habits B Ranjbarian, M Barari, K Zabihzade International Journal of Marketing Studies 3 (3), 30, 2011 | 54 | 2011 |
The customer experience ecosystem in two cultural contexts M Barari, O Furrer Journal of financial services marketing 23, 234-243, 2018 | 31 | 2018 |
Relationship marketing: an approach to customer satisfaction enhancement B Ranjbarian, M Barari JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES 9 (236), 63-82, 2009 | 24 | 2009 |
Relationship marketing in sport industry SR Seyed Javadin, M Barari, V Saatchian Sport Management Studies 6 (23), 15-34, 2014 | 18 | 2014 |
Word of mouth communication and some consumption habits among Iranian consumers B Ranjbarian, M Barari, M Salehnia African Journal of Business Management 5 (26), 10303, 2011 | 18 | 2011 |
Relationships among actors within the sharing economy: Meta-analytics review M Barari, J Paul, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Hospitality Management 103, 103215, 2022 | 17 | 2022 |
Price promotion in omnichannel retailing: how much is too much? S Quach, M Barari, P Thaichon, DV Moudrý Asia Pacific Journal of Marketing and Logistics 35 (1), 198-213, 2023 | 13 | 2023 |
Exploring the role of omnichannel retailing technologies: Future research directions P Thaichon, S Quach, M Barari, M Nguyen Australasian Marketing Journal 32 (2), 162-177, 2024 | 12 | 2024 |
The effect of relation marketing foundations on customers’ loyalty, the comparison of state and private banks B Ranjbarian, M Berari Commercial Management Journal 1 (2), 83-100, 2009 | 12 | 2009 |
The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank B Ranjbarian, M Barari Journal of Business Management 1 (2), 2009 | 9 | 2009 |
Ethic in sale and its effect on quality of customer-organization relationship (One of the men's clothing company in Tehran city as a case study) M Barari, B Ranjbarian ETHICS IN SCIENCE & TECHNOLOGY 6 (4), 53-62, 2012 | 8 | 2012 |
Locus of control and word of mouth communication among consumer A Shaemi, M Barari Journal of Business Management 3 (2), 101-114, 2011 | 7 | 2011 |
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being M Barari Marketing Intelligence & Planning 41 (8), 1162-1177, 2023 | 4 | 2023 |
Effect of salesperson professional ethics in stable relationship between customer and organization (ATLAS COPCO company as a case study) T HASANGHOLIPOUR, M HAGHIGHI, M BARARI, K KIANOSH business managment perspective 11 (942), 117-132, 2012 | 4 | 2012 |
Method and design of qualitative research (selection from five approaches of qualitative research), translated by Tahmourth Hassangholipour, Ashkan Alhiari & Mojtaba Barari J Cresswell Tehran: Negah Danesh.[Text in Persian], 2012 | 3 | 2012 |
Investigating the impact of moral traits on personality dimensions and creating brand equity (Master thesis). Shahid Beheshti University, Faculty of Management and Accounting … M Rezaei Journal of executive management, the ninth year, the second issue,(36), 63-82, 2012 | 2 | 2012 |