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Moji Barari
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A meta‐analysis of customer engagement behaviour
M Barari, M Ross, S Thaichon, J Surachartkumtonkun
International Journal of Consumer Studies 45 (4), 457-477, 2021
2152021
Negative and positive customer shopping experience in an online context
M Barari, M Ross, J Surachartkumtonkun
Journal of Retailing and Consumer Services 53, 101985, 2020
2092020
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?
J Paul, M Barari
Psychology & Marketing 39 (6), 1099-1115, 2022
1722022
Service integration in omnichannel retailing and its impact on customer experience
S Quach, M Barari, DV Moudrý, K Quach
Journal of Retailing and Consumer Services 65, 102267, 2022
1572022
Ethnocentrism among Iranian Consumer with different consumption habits
B Ranjbarian, M Barari, K Zabihzade
International Journal of Marketing Studies 3 (3), 30, 2011
542011
The customer experience ecosystem in two cultural contexts
M Barari, O Furrer
Journal of financial services marketing 23, 234-243, 2018
312018
Relationship marketing: an approach to customer satisfaction enhancement
B Ranjbarian, M Barari
JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES 9 (236), 63-82, 2009
242009
Relationship marketing in sport industry
SR Seyed Javadin, M Barari, V Saatchian
Sport Management Studies 6 (23), 15-34, 2014
182014
Word of mouth communication and some consumption habits among Iranian consumers
B Ranjbarian, M Barari, M Salehnia
African Journal of Business Management 5 (26), 10303, 2011
182011
Relationships among actors within the sharing economy: Meta-analytics review
M Barari, J Paul, M Ross, S Thaichon, J Surachartkumtonkun
International Journal of Hospitality Management 103, 103215, 2022
172022
Price promotion in omnichannel retailing: how much is too much?
S Quach, M Barari, P Thaichon, DV Moudrý
Asia Pacific Journal of Marketing and Logistics 35 (1), 198-213, 2023
132023
Exploring the role of omnichannel retailing technologies: Future research directions
P Thaichon, S Quach, M Barari, M Nguyen
Australasian Marketing Journal 32 (2), 162-177, 2024
122024
The effect of relation marketing foundations on customers’ loyalty, the comparison of state and private banks
B Ranjbarian, M Berari
Commercial Management Journal 1 (2), 83-100, 2009
122009
The Contribution of Relationship Marketing Underpinning to Customer Loyalty: A Comparison of a Private with a Government Owned Bank
B Ranjbarian, M Barari
Journal of Business Management 1 (2), 2009
92009
Ethic in sale and its effect on quality of customer-organization relationship (One of the men's clothing company in Tehran city as a case study)
M Barari, B Ranjbarian
ETHICS IN SCIENCE & TECHNOLOGY 6 (4), 53-62, 2012
82012
Locus of control and word of mouth communication among consumer
A Shaemi, M Barari
Journal of Business Management 3 (2), 101-114, 2011
72011
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
M Barari
Marketing Intelligence & Planning 41 (8), 1162-1177, 2023
42023
Effect of salesperson professional ethics in stable relationship between customer and organization (ATLAS COPCO company as a case study)
T HASANGHOLIPOUR, M HAGHIGHI, M BARARI, K KIANOSH
business managment perspective 11 (942), 117-132, 2012
42012
Method and design of qualitative research (selection from five approaches of qualitative research), translated by Tahmourth Hassangholipour, Ashkan Alhiari & Mojtaba Barari
J Cresswell
Tehran: Negah Danesh.[Text in Persian], 2012
32012
Investigating the impact of moral traits on personality dimensions and creating brand equity (Master thesis). Shahid Beheshti University, Faculty of Management and Accounting …
M Rezaei
Journal of executive management, the ninth year, the second issue,(36), 63-82, 2012
22012
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Artikler 1–20