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Mage Marmol
Mage Marmol
Professor of Marketing
Verified email at euncet.es - Homepage
Title
Cited by
Cited by
Year
Trigger factors in brick and click shopping
M Marmol, V Fernandez
Intangible Capital 15 (1), 57-71, 2019
252019
Cómo hacer un plan de empresa EUNCET
PM Ramos, CC Rivera, MJM Pérez, MR Carreras, ÓC Martínez, ...
OmniaScience, 2016
142016
A savings-based heuristic for solving the omnichannel vehicle routing problem with pick-up and delivery
LC Martins, C Bayliss, AA Juan, J Panadero, M Marmol
Transportation Research Procedia 47, 83-90, 2020
102020
Using biased-randomized algorithms for the multi-period product display problem with dynamic attractiveness
M Marmol, LC Martins, S Hatami, AA Juan, V Fernandez
Algorithms 13 (2), 34, 2020
92020
Maximizing customers' lifetime value using limited marketing resources
M Marmol, A Goyal, PJ Copado-Mendez, J Panadero, AA Juan
Marketing Intelligence & Planning 39 (8), 1058-1072, 2021
62021
Modern optimization and simulation methods in managerial and business economics: a review
L Calvet, R de la Torre, A Goyal, M Marmol, AA Juan
Administrative Sciences 10 (3), 47, 2020
52020
Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends
AF Ward, M Marmol, D Lopez-Lopez, P Carracedo, AA Juan
International Journal of Data Analysis Techniques and Strategies 15 (3), 147-178, 2023
12023
Data analytics and artificial intelligence in e-Marketing: techniques, best practices and trends
P Carracedo, DL Lopez, M Marmol, A Ward
2023
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