Consumer‐oriented CSR communication: focusing on ability or morality? L Schmeltz Corporate Communications: An International Journal 17 (1), 29-49, 2012 | 414 | 2012 |
Identical or just compatible? The utility of corporate identity values in communicating corporate social responsibility L Schmeltz International Journal of Business Communication 51 (3), 234-258, 2014 | 112 | 2014 |
Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication L Schmeltz Public Relations Inquiry 6 (1), 47-72, 2017 | 84 | 2017 |
Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices L Schmeltz, AK Kjeldsen Journal of Brand Management 26, 304-316, 2019 | 47 | 2019 |
Introducing value-based framing as a strategy for communicating CSR L Schmeltz Social Responsibility Journal 10 (1), 184-206, 2014 | 46 | 2014 |
Naming as strategic communication: Understanding corporate name change through an integrative framework encompassing branding, identity and institutional theory L Schmeltz, AK Kjeldsen International Journal of Strategic Communication 10 (4), 309-331, 2016 | 27 | 2016 |
Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication L Schmeltz Aarhus University, Business and Social Sciences, Department of Business …, 2012 | 14 | 2012 |
Six ways to leave a lover: how sensemaking of the purpose of internal social media changes over time in a public sector organization VT Madsen, L Schmeltz Corporate Communications: An International Journal 27 (1), 71-90, 2022 | 5 | 2022 |
Corporate Brand Management and Multiple Voices: Polyphony or cacophony? L Schmeltz, AK Kjeldsen The Routledge companion to corporate branding, 281-299, 2022 | 4 | 2022 |
Heartcore business?: A study of how social enterprises, as organizations crossing traditional sectorial borders, communicate their corporate identity L Schmeltz Globe: A Journal of Language, Culture and Communication 9, 15-28, 2020 | 4 | 2020 |
The case of SMK–Co-creation in the context of the Danish National Gallery L Schmeltz, AK Kjeldsen Co-creating Brands: Brand Management from a Co-creative Perspective, 255-261, 2019 | 3 | 2019 |
What's in a museum name? A study of name changes among Danish museums L Schmeltz, AK Kjeldsen Nordisk Museologi 2, 20-39, 2016 | 2 | 2016 |
Co-creating Polyphony or Cacophony?: A case study of an organization’s current brand co-creation process and the challenge of managing multiple voices AK Kjeldsen, L Schmeltz | 1 | 2016 |
Consumers and Corporate Social Responsibility Communication: What Do They Really Want? L Schmeltz | 1 | 2010 |
Hosting and hoping on social media–a study on SoMe communication strategies among Danish cultural institutions and tourist attractions during COVID-19 K Villumsen, H Elmer, L Schmeltz Corporate Communications: An International Journal, 2024 | | 2024 |
Corporate social responsibility or corporate social control? A critical discussion of health-related employee initiatives as part of companies’ CSR communication MN Brøgger, L Schmeltz Communication & Language at Work-CLAW, 2024 | | 2024 |
Bedre kønsbalance i undervisningen af journalister: Idekatalog til undervisning i og med kønsbalance på de nordiske journalistuddannelser AK Kjeldsen, L Schmeltz Danmarks Medie-og Journalisthøjskole, 2023 | | 2023 |
The challenges of balancing ethics and competence for purpose-driven brands: an exploratory case study on social impact company Too Good To Go AK Kjeldsen, L Schmeltz Journal of Brand Management, 1-21, 2023 | | 2023 |
Bedre Kønsbalance i det journalistiske indhold: metode til kortlægning af repræsentation og præsentation af kilder L Schmeltz, AK Kjeldsen Danmarks Medie-og Journalisthøjskole, 2023 | | 2023 |
How healthy are employee-related CSR initiatives: a mapping and discussion of applying health-related employee benefits as part of companies' CSR programs L Schmeltz, MN Brøgger Corporate Communications: An International Journal, 2023 | | 2023 |