| Social interactions in the metaverse: Framework, initial evidence, and research roadmap T Hennig-Thurau, DN Aliman, AM Herting, GP Cziehso, M Linder, ... Journal of the Academy of Marketing Science 51 (4), 889-913, 2023 | 288 | 2023 |
| Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media M Bartschat, G Cziehso, T Hennig-Thurau Journal of Business Research 141, 393-409, 2022 | 89 | 2022 |
| Free no more-investigating customer reactions to unexpected free-to-fee switches GP Cziehso, T Schaefers, M Kukar-Kinney Journal of Business Research 101, 229-242, 2019 | 19 | 2019 |
| The Value of Real-time Multisensory Social Interactions in the Virtual-Reality Metaverse: Framework, Empirical Probes, and Research Roadmap T Hennig-Thurau, N Aliman, A Herting, G Cziehso, R Kübler, M Linder SSRN (April 21, 2022), 2022 | 18 | 2022 |
| When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted D Jütte, T Hennig-Thurau, G Cziehso, H Sattler PLoS one 19 (2), e0296423, 2024 | 3 | 2024 |
| Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers T Schaefers, A Kessenbrock, G Cziehso, M Kukar‐Kinney Psychology & Marketing 40 (9), 1877-1893, 2023 | 2 | 2023 |
| Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics: An Abstract G Cziehso Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 1 | 2018 |
| To Be Continued… The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract GP Cziehso, T Schaefers Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Money Isn’t Everything! The Effects of Monetary and Nonmonetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty: An Abstract S Heix, GP Cziehso Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| “Come and visit us!”: The effects of factory tour participation on customers T Schäfers, D Hülsebusch, G Cziehso Industrial Marketing Management 125, 169-178, 2025 | | 2025 |
| This article is… Consumer reactions to unfinished teasers for digital content T Mandler, GP Cziehso, T Schaefers, AK Kupfer, A Mafael Psychology & Marketing 41 (12), 2977-2991, 2024 | | 2024 |
| Privacy Perceptions in the Metaverse: An Empirical Investigation of Users’ Responses and Implications for VR Platform Designers J Schulmeyer, S Schöbel, G Cziehso | | 2022 |
| DIFFERENT EXTERNAL INFORMATION SOURCES AT PHYSICAL STORES AND THE INFLUENCE ON THE CUSTOMER BUYING DECISION PROCESS A Kessenbrock, G Cziehso Global Marketing Conference, 1058-1058, 2018 | | 2018 |
| WHY WE SHARE IT–AN INVESTIGATION ABOUT REASONS FOR ACCOUNT SHARING OF ONLINE CONTENT PROVIDERS G Cziehso, M Kukar-Kinney, J Mier, D Tann Global Marketing Conference, 1558-1558, 2018 | | 2018 |
| How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at the Point of Sale: An Abstract A Kessenbrock, G Cziehso Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Switching from Free to Fee: More than Just a Price Increase? An Abstract GP Cziehso, T Schaefer, M Kukar-Kinney Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| You Get What You Pay For: Physical Placebo Effects of Price Discounts: An Abstract G Cziehso, A Wobker, A Kessenbrock Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Just a Mental Problem: Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets: An Abstract T Autmaring, I Griese, G Cziehso Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| When 3 Price Components Are Fairer Than 2 or 4: Consumers’ Reactions to Price Increases in Tariff Schemes G Cziehso, S Köcher Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | | 2016 |
| The Choice Effect–How a Free Alternative Influences Consumers’ Responses to Free-To-Fee Switches G Cziehso, T Schaefers ACR North American Advances, 2014 | | 2014 |
Thorsten Hennig-ThurauUniversity of MuensterVerificeret mail på wiwi.uni-muenster.de
