Advertisements just aren't advertisements anymore: A new typology for evolving forms of online “advertising” C Campbell, J Cohen, J Ma Journal of Advertising Research 54 (1), 7-10, 2014 | 100 | 2014 |
Does greater online assortment pay? An empirical study using matched online and catalog shoppers J Ma Journal of Retailing 92 (3), 373-382, 2016 | 45 | 2016 |
The impact of service failure and recovery on target and observing customers: a comparative study SS Sharifi, M Palmeira, J Ma, G Spassova Journal of Hospitality Marketing & Management 26 (8), 889-910, 2017 | 27 | 2017 |
Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 world marketing congress C Campbell, JJ Ma Springer, 2015 | 19 | 2015 |
Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the US J Ma, S Seenivasan, B Yan International Journal of Research in Marketing 37 (2), 320-335, 2020 | 17 | 2020 |
Sex robots: Are we ready for them? An exploration of the psychological mechanisms underlying people’s receptiveness of sex robots J Ma, D Tojib, Y Tsarenko Journal of Business Ethics 178 (4), 1091-1107, 2022 | 16 | 2022 |
Does better Internet access lead to more adoption? A new empirical study using household relocation J Ma, Q Huang Information Systems Frontiers 17, 1097-1110, 2015 | 11 | 2015 |
Determinants of store patronage: The roles of political ideology, consumer and market characteristics F Madani, S Seenivasan, J Ma Journal of Retailing and Consumer Services 63, 102691, 2021 | 9 | 2021 |
How does service robot anthropomorphism affect human co-workers? D Tojib, R Sujan, J Ma, Y Tsarenko Journal of Service Management 34 (4), 750-769, 2023 | 5 | 2023 |
Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size HY Tsao, C Campbell, J Ma, L Pitt Journal of Marketing Analytics 2, 205-217, 2014 | 2 | 2014 |
Understanding the Impact of Walmart Closure on Households' Demand for Consumer Packaged Goods Categories Y Ma, S Seenivasan, J Ma, Y Tsarenko Available at SSRN 3718079, 2020 | | 2020 |