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SUSAN M. MUDAMBI
SUSAN M. MUDAMBI
Professor, Marketing and Supply Chain Management, Fox School of Business, Temple University
Verificeret mail på temple.edu
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Research note: What makes a helpful online review? A study of customer reviews on Amazon. com
SM Mudambi, D Schuff
MIS quarterly, 185-200, 2010
38942010
Branding importance in business-to-business markets: Three buyer clusters
S Mudambi
Industrial marketing management 31 (6), 525-533, 2002
8042002
An exploration of branding in industrial markets
SMD Mudambi, P Doyle, V Wong
Industrial marketing management 26 (5), 433-446, 1997
7061997
Make, buy or ally? Theoretical perspectives on knowledge process outsourcing through alliances
SM Mudambi, S Tallman
Journal of management studies 47 (8), 1434-1456, 2010
3732010
The outsourcing of IT-enabled business processes: A conceptual model of the location decision
M Graf, SM Mudambi
Journal of International management 11 (2), 253-268, 2005
3542005
Global Innovation in MNCs: The Effects of Subsidiary Self‐Determination and Teamwork*
R Mudambi, SM Mudambi, P Navarra
Journal of Product Innovation Management 24 (5), 442-455, 2007
2352007
Satisfaction in technology‐enabled service encounters
SC Makarem, SM Mudambi, JS Podoshen
Journal of Services Marketing 23 (3), 134-144, 2009
1962009
Is it the review or the reviewer? A multi-method approach to determine the antecedents of online review helpfulness
L Connors, SM Mudambi, D Schuff
2011 44th Hawaii International Conference on System Sciences, 1-10, 2011
1932011
Diversification and market entry choices in the context of foreign direct investment
R Mudambi, SM Mudambi
International Business Review 11 (1), 35-55, 2002
1592002
The influence of human capital investment on the exports of services and goods: An analysis of the top 25 services outsourcing countries
FJ Contractor, SM Mudambi
Management International Review 48, 433-445, 2008
1522008
Industrial distributors: can they survive in the new economy?
S Mudambi, R Aggarwal
Industrial Marketing Management 32 (4), 317-325, 2003
1152003
Assessing the readiness of firms for CRM: a literature review and research model
RJ Ocker, S Mudambi
36th Annual Hawaii International Conference on System Sciences, 2003 …, 2003
1142003
Why aren't the stars aligned? An analysis of online review content and star ratings
SM Mudambi, D Schuff, Z Zhang
2014 47th Hawaii International conference on system sciences, 3139-3147, 2014
822014
MNCs and micro-entrepreneurship in emerging economies: The case of Avon in the Amazon
J Chelekis, SM Mudambi
Journal of International Management 16 (4), 412-424, 2010
702010
The untapped potential of B2B advertising: A literature review and future agenda
K Swani, BP Brown, SM Mudambi
Industrial Marketing Management 89, 581-593, 2020
682020
Global connectivity and the evolution of industrial clusters: From tires to polymers in Northeast Ohio
R Mudambi, SM Mudambi, D Mukherjee, VG Scalera
Industrial marketing management 61, 20-29, 2017
682017
A trade war and a pandemic: Disruption and resilience in the food bank supply chain
M Blessley, SM Mudambi
Industrial Marketing Management 102, 58-73, 2022
612022
From transaction cost economics to relationship marketing: a model of buyer-supplier relations
R Mudambi, SMD Mudambi
International Business Review 4 (4), 419-433, 1995
571995
A co-evolutionary perspective on the drivers of international sourcing of pharmaceutical R&D to India
SJ Haakonsson, PDØ Jensen, SM Mudambi
Journal of Economic Geography 13 (4), 677-700, 2013
522013
Multinational enterprise knowledge flows: The effect of government inward investment policy
R Mudambi, SM Mudambi
MIR: Management International Review, 155-178, 2005
452005
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Artikler 1–20