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Constant Pieters
Constant Pieters
Assistant Professor of Marketing, Copenhagen Business School
Verified email at cbs.dk - Homepage
Title
Cited by
Cited by
Year
Thinking about U: Theorizing and testing U‐and inverted U‐shaped relationships in strategy research
RFJ Haans, C Pieters, ZL He
Strategic Management Journal 37 (7), 1177-1195, 2016
17382016
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines
C Pieters, R Pieters, A Lemmens
Journal of Marketing Research, 00222437221077266, 2022
182022
How to develop a strong research culture
A Lindgreen, CA Di Benedetto, C Pieters
Industrial Marketing Management, 2023
12023
Acquiring Customers via Word-of-Mouth Referrals: A Virtuous Strategy?
C Pieters, A Lemmens
Marketing Science Institute, 2015
12015
Process Analysis for Marketing Research: An Abstract
C Pieters
Academy of Marketing Science Annual Conference-World Marketing Congress, 433-434, 2021
2021
Process Analysis for Marketing Research
C Pieters
CentER, Center for Economic Research, 2020
2020
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