| Who are organic food consumers? A compilation and review of why people purchase organic food RS Hughner, P McDonagh, A Prothero, CJ Shultz II, J Stanton Journal of Consumer Behaviour 6 (2‐3), 94-110, 2007 | 2682 | 2007 |
| Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm W Kilbourne, P McDonagh, A Prothero Journal of Macromarketing 17 (1), 4-24, 1997 | 734 | 1997 |
| Sustainability marketing research: Past, present and future P McDonagh, A Prothero Journal of Marketing Management 30 (11-12), 1186-1219, 2014 | 529 | 2014 |
| The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture B Aarset, S Beckmann, E Bigne, M Beveridge, T Bjorndal, J Bunting, ... British Food Journal 106 (2), 93-105, 2004 | 328 | 2004 |
| Sustainable fashion: current and future research directions A Mukendi, I Davies, S Glozer, P McDonagh European journal of marketing 54 (11), 2873-2909, 2020 | 326 | 2020 |
| Consumer roles in brand culture and value co-creation in virtual communities JC Healy, P McDonagh Journal of business research 66 (9), 1528-1540, 2013 | 293 | 2013 |
| Is green the new black? Reflections on a green commodity discourse A Prothero, P McDonagh, S Dobscha Journal of Macromarketing 30 (2), 147-159, 2010 | 288 | 2010 |
| Green management: A reader PAP MacDonagh International Thomson Business, 1997 | 189 | 1997 |
| Titanic: Consuming the Myths and Meanings of an Ambiguous Brand S Brown, P McDonagh, CJ Shultz Journal of Consumer Research 40 (4), 595-614, 2013 | 159 | 2013 |
| Hidden mountain: the social avoidance of waste E De Coverly, P McDonagh, L O'Malley, M Patterson Journal of Macromarketing 28 (3), 289-303, 2008 | 155 | 2008 |
| Towards a theory of sustainable communication in risk society: relating issues of sustainability to marketing communications P McDonagh Journal of Marketing Management 14 (6), 591-622, 1998 | 146 | 1998 |
| Producing environmentally acceptable cosmetics? The impact of environmentalism on the United Kingdom cosmetics and toiletries industry A Prothero, P McDonagh Journal of Marketing Management 8 (2), 147-166, 1992 | 131 | 1992 |
| The Institutional Foundations of Materialism in Western Societies WE Kilbourne, MJ Dorsch, P McDonagh, B Urien, A Prothero, ... Journal of macromarketing 29 (3), 259, 2009 | 119 | 2009 |
| Communicative campaigns to effect anti-slavery and fair trade: The cases of Rugmark and Cafédirect P McDonagh European Journal of Marketing 36 (5/6), 642-666, 2002 | 116 | 2002 |
| Counter‐culture and consumer society J Desmond, P McDonagh, S O'Donohoe Consumption, markets and culture 4 (3), 241-279, 2000 | 103 | 2000 |
| A citizen's critique of relationship marketing in risk society JA Fitchett, P McDonagh Journal of Strategic Marketing 8 (2), 209-222, 2000 | 84 | 2000 |
| Seeking sustainable futures in marketing and consumer research I Davies, CJ Oates, C Tynan, M Carrigan, K Casey, T Heath, ... European Journal of Marketing 54 (11), 2911-2939, 2020 | 77 | 2020 |
| Social media for social change: A transformative consumer research perspective RV Kozinets, FM Belz, P McDonagh Transformative consumer research for personal and collective well-being, 205-223, 2012 | 67 | 2012 |
| Communicating greener strategies: a study of on‐pack communication A Prothero, K Peattie, P McDonagh Business Strategy and the Environment 6 (2), 74-82, 1997 | 65 | 1997 |
| Employee job satisfaction: an empirical assessment of marketingmanagers as an occupationally homogeneous group R Morgan, P McDonagh, T Ryan‐Morgan Journal of Managerial Psychology 10 (2), 10-17, 1995 | 65 | 1995 |
Andrea ProtheroProfessor of Business & SocietyVerified email at ucd.ie
