| Consumer racism and its effects on domestic cross-ethnic product purchase: An empirical test in the United States, Canada, and France JF Ouellet Journal of Marketing 71 (1), 113-128, 2007 | 273 | 2007 |
| The influence of tourism innovativeness on online consumer behavior A Couture, M Arcand, S Sénécal, JF Ouellet Journal of Travel Research 54 (1), 66-79, 2015 | 111 | 2015 |
| The purchase versus illegal download of music by consumers: the influence of consumer response towards the artist and music JF Ouellet Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2007 | 65 | 2007 |
| Product life‐cycle management and distributor contribution to new product development M Restuccia, U de Brentani, R Legoux, JF Ouellet Journal of Product Innovation Management 33 (1), 69-89, 2016 | 44 | 2016 |
| Consumer Racism and Its Effects on Attitudes. JF Ouellet Advances in consumer research 32 (1), 2005 | 34 | 2005 |
| The personality of performing arts venues: Developing a measurement scale JF Ouellet, MA Savard, F Colbert International Journal of Arts Management, 49-59, 2008 | 25 | 2008 |
| The mixed effects of brand innovativeness and consumer innovativeness on attitude towards the brand JF Ouellet Proceedings if the annual conference of the Administrative Sciences …, 2006 | 23 | 2006 |
| Value co-creation orientation: Conceptualization, measurement and impact on firm performance M Restuccia, JF Ouellet Doctoral Workshop-Naples Forum on Services, Montréal, Canada, 2009 | 22 | 2009 |
| Gestion du marketing J Brunet, F Colbert, S Laporte, R Legoux, B Lussier, S Taboubi, JL Geha Chenelière éducation, 2017 | 10 | 2017 |
| Concern with the Well-Being of Future Generations Makes Salespeople More Innovative-But Does It Make Them More Performant? C Lacroix, B Lussier, JF Ouellet Journal of Marketing Development and Competitiveness 8 (3), 49, 2014 | 9 | 2014 |
| The impact of cigarette tax reduction on consumption behavior: short-and long-term empirical evidence from Canada JF Ouellet, M Restuccia, A Tellier, C Lacroix CIRANO-Scientific Publications 2010s-25, 2010 | 6 | 2010 |
| Website innovativeness: development and validation of the measure A St-Onge, UJF Ouellet, S Senecal Advances in Consumer Research 8, 144-146, 2009 | 5 | 2009 |
| La révolution de l’intelligence connectée–L’Internet des objets et le marketing en ligne 4.0 JF Ouellet Gestion 41 (3), 84-88, 2016 | 3 | 2016 |
| L’Échec des politiques de taxation à combattre le tabagisme: Les résultats de l’enquête de Statistique Canada de 1994 JF Ouellet HEC Montréal, 3, 2010 | 3 | 2010 |
| Generativity and its effects on attitudes toward the ad (aad), attitudes toward the product (ap), and purchase intentions C Lacroix, JF Ouellet Society for Consumer Psychology Winter Conference, New Orleans, 2008 | 3 | 2008 |
| Consumer racism and its effects on domestic cross-ethnic product purchase: An empirical test in the United States JF Ouellet Canada, and France, 2007 | 3 | 2007 |
| Brand innovativeness and its effects on consumer responses to brands and innovations JF Ouellet Working paper, HEC Montreal, 2008 | 2 | 2008 |
| Achat ou téléchargement de la musique chez les consommateurs: Exploration du rôle des réponses à l’artiste et à la musique JF Ouellet, P Drago Communication présentée à la 8e conférence internationale de l’AIMAC …, 2015 | 1 | 2015 |
| Vos vendeurs savent-ils gérer les objections de leurs clients? Attention: c’est une arme à double tranchant! B Lussier, JF Ouellet, H Guizani Gestion 39 (4), 156-163, 2014 | 1 | 2014 |
| Consumer Sexism: Scale Development and Validation JF Ouellet, M Beaunoyer, C Lacroix Advances in Consumer Research 8, 100-105, 2009 | 1 | 2009 |
