David M. Woisetschläger
David M. Woisetschläger
Professor of Services Management, Technische Universität Braunschweig
Bekræftet mail på tu-braunschweig.de - Startside
TitelCiteret afÅr
Consequences of customer loyalty to the loyalty program and to the company
H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ...
Journal of the Academy of Marketing Science 40 (5), 625-638, 2012
2722012
How to make brand communities work: Antecedents and consequences of consumer participation
DM Woisetschläger, V Hartleb, M Blut
Journal of Relationship Marketing 7 (3), 237-256, 2008
2372008
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
DM Woisetschläger, P Lentz, H Evanschitzky
Journal of Business Research 64 (8), 800-808, 2011
1602011
Consumer ethnocentrism in the German market
H Evanschitzky, F Wangenheim, DM Woisetschläger, M Blut
International Marketing Review 25 (1), 7-32, 2008
1572008
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
M Michaelis, DM Woisetschläger, C Backhaus, D Ahlert
International Marketing Review 25 (4), 404-422, 2008
1512008
Service & solution innovation: Overview and research agenda
H Evanschitzky, FV Wangenheim, DM Woisetschläger
Industrial Marketing Management 40 (5), 657, 2011
1382011
Sponsorship congruence and brand image
DM Woisetschläger, M Michaelis
European Journal of Marketing, 2012
1032012
What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
M Blut, C Backhaus, T Heussler, DM Woisetschläger, H Evanschitzky, ...
Journal of Retailing 87 (3), 306-319, 2011
942011
Drivers of brand extension success: What really matters for luxury brands
CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger
Psychology & Marketing 30 (8), 647-659, 2013
892013
Markenwirkung von Sponsoring: Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers
DM Woisetschläger
Duv, 2006
80*2006
Mapping the luxury research landscape: A bibliometric citation analysis
H Gurzki, DM Woisetschläger
Journal of Business Research 77 (August), 147-166, 2017
532017
Ein Leitfaden zur Anwendung varianzanalytisch ausgerichteter Laborexperimente
M Eschweiler, H Evanschitzky, D Woisetschläger
WiSt-Wirtschaftswissenschaftliches Studium 36 (12), 546-554, 2007
512007
Fans’ Resistance to Naming Right Sponsorships – Why Stadium Names Remain the Same for Fans
DM Woisetschläger, V Haselhoff, C Backhaus
European Journal of Marketing 48 (7/8), 1487-1510, 2014
472014
Attenuation of negative sponsorship effects in the context of rival sports teams’ fans
R Grohs, H Reisinger, DM Woisetschläger
European Journal of Marketing, 2015
442015
Laborexperimente in der Marketingwissenschaft: Bestandaufnahme und Leitfaden bei varianzanalytischen Auswertungen
M Eschweiler, H Evanschitzky, D Woisetschläger
Arbeitspapier des IAS, Münster, 2007
432007
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
DM Woisetschläger, C Backhaus, TB Cornwell
Journal of Marketing 81 (5), 121-141, 2017
372017
Determinants and consequences of sponsorship fit: A study of fan perceptions.
DM Woisetschläger, A Eiting, VJ Haselhoff, M Michaelis
Journal of Sponsorship 3 (2), 2010
372010
Fußballstudie 2015-Die Markenlandschaft der Fußball-Bundesliga
DM Woisetschläger, C Backhaus, J Dreisbach, M Schnöring
Braunschweig: Technische Universität Braunschweig, Institut für …, 2015
35*2015
Exzellentes Sponsoring: innovative Ansätze und best practices für das Markenmanagement
D Ahlert, D Woisetschläger, V Vogel
Springer-Verlag, 2007
312007
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
DM Woisetschläger
Advances in Consumer Research 34, 616-623, 2007
282007
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Artikler 1–20