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Iina Ikonen
Iina Ikonen
Assistant Professor of Marketing, University of Groningen
Verified email at rug.nl - Homepage
Title
Cited by
Cited by
Year
Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis
I Ikonen, F Sotgiu, A Aydinli, PWJ Verlegh
Journal of the academy of marketing science 48, 360-383, 2020
3562020
Influencing Consumer Choice for Healthy Foods at the Point of Purchase: The role of marketing communication and food pricing strategies
IMH Ikonen
42021
The Bad Taste of Healthy Food Discounts
I Ikonen, A Aydinli, PWJ Verlegh
Marketing & Public Policy Conference, 2019
12019
Motivating Sustainable Energy Consumption Within Organizations: The Role of Analytics and Optimized Communication
C Amaral, C Kolsarici, I Ikonen, N Robitaille
2023 Marketing & Public Policy Conference Awards, 2023
2023
Motivating Sustainable Energy Consumption Within Organizations: The Role of Artificial Intelligence and Behavioural Nudging
C Amaral, C Kolsarici, I Ikonen, N Robitaille
European Marketing Academy (EMAC) Annual Conference 2023, 2023
2023
Body Size Similarity Between Model And Shopper: Mitigating The Risk In Online Clothes Purchasing
Y Zhang, I Ikonen, J Eelen, F Sotgiu
Academy of Marketing Science Annual Conference, 2023
2023
Category Bias and Front-of-Package Labels
I Ikonen, F Buehler
AMA MARKETING AND PUBLIC POLICY CONFERENCE, 43, 2022
2022
Body size similarity between model and shopper: mitigating the risk in online clothes purchasing
J Eelen, I Ikonen
European Marketing Academy Annual Conference 2022, 2022
2022
Adding Good or Removing Bad: Consumer Response to Nutrition Claims
I Ikonen, A Aydinli, PWJ Verlegh
European Marketing Academy Annual Conference 2022, 2022
2022
She Looks Like Me! How Body Type Similarity Influences Online Clothes Shopping
I Ikonen
Interactive Marketing Research Conference, 2020
2020
Consumer Response to Nutrition Claims: Focus on Adding Good or Removing Bad
I Ikonen, A Aydinli, PWJ Verlegh
Association for Consumer Research, 2020
2020
What food labels can and cannot achieve: A meta-analysis of the impact of front of pack labels
I Ikonen, A Aydinli, F Sotgiu, P Verlegh
BI-JAMS Thought Leaders' Conference, 2018
2018
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