Russell Lacey, PhD
Russell Lacey, PhD
Chair and Professor of Marketing, Xavier University
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Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brand
AG Close, RZ Finney, RZ Lacey, JZ Sneath
Journal of advertising research 46 (4), 420-433, 2006
Differential effects of preferential treatment levels on relational outcomes
R Lacey, J Suh, RM Morgan
Journal of service research 9 (3), 241-256, 2007
Customer loyalty programs: are they fair to consumers?
R Lacey, JZ Sneath
Journal of Consumer Marketing, 2006
Relationship drivers of customer commitment
R Lacey
Journal of Marketing Theory and practice 15 (4), 315-333, 2007
Longitudinal effects of corporate social responsibility on customer relationships
R Lacey, PA Kennett-Hensel
Journal of Business Ethics 97 (4), 581-597, 2010
Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying
JZ Sneath, R Lacey, PA Kennett-Hensel
Marketing letters 20 (1), 45-60, 2009
Customer advocacy and the impact of B2B loyalty programs
R Lacey, RM Morgan
Journal of business & industrial marketing, 2009
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
R Lacey, AG Close, RZ Finney
Journal of Business Research 63 (11), 1222-1228, 2010
Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature
R Lacey, PA Kennett-Hensel, C Manolis
Journal of the Academy of Marketing Science 43 (3), 315-332, 2015
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
RM Morgan, TN Crutchfield, R Lacey
Relationship marketing, 71-87, 2000
Limited influence of loyalty program membership on relational outcomes
R Lacey
Journal of Consumer Marketing, 2009
The impact of repeat attendance on event sponsorship effects
R Lacey, JZ Sneath, ZR Finney, AG Close
Journal of Marketing Communications 13 (4), 243-255, 2007
Fit matters? Asymmetrical impact for effectiveness on sponsors and event marketers
AG Close, R Lacey
Sport Marketing Quarterly 22 (2), 71-82, 2013
How customer voice contributes to stronger service provider relationships
R Lacey
Journal of Services Marketing, 2012
Liminality and consumption in the aftermath of a natural disaster
PA Kennett‐Hensel, JZ Sneath, R Lacey
Journal of Consumer Marketing, 2012
How fit connects service brand sponsors with consumers' passions for sponsored events
R Lacey, AG Close
International Journal of Sports Marketing and Sponsorship, 2013
Event social responsibility: A note to improve outcomes for sponsors and events
AC Scheinbaum, R Lacey
Journal of business research 68 (9), 1982-1986, 2015
Visual processing and need for cognition can enhance event-sponsorship outcomes: How sporting event sponsorships benefit from the way attendees process them
AG Close, R Lacey, TB Cornwell
Journal of Advertising Research 55 (2), 206-215, 2015
Customer loyalty programs: Strategic value to relationship marketing
RW Lacey
The University of Alabama, 2003
How Expectations and Perceptions of Corporate Social Responsibility Impact NBA Fan Relationships.
R Lacey, P Kennett-Hensel
Sport Marketing Quarterly 25 (1), 2016
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