| Celebrity spokesperson and brand congruence: An assessment of recall and affect S Misra, SE Beatty Journal of business research 21 (2), 159-173, 1990 | 1061 | 1990 |
| Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey SE Beatty, LR Kahle, P Homer, S Misra Psychology & Marketing 2 (3), 181-200, 1985 | 833 | 1985 |
| Characteristics of the opinion leader: A new dimension KK Chan, S Misra Journal of advertising 19 (3), 53-60, 1990 | 709 | 1990 |
| A gap analysis approach to marketing curriculum assessment: A study of skills and knowledge R Davis, S Misra, S Van Auken Journal of Marketing Education 24 (3), 218-224, 2002 | 196 | 2002 |
| Relating pedagogical preference of marketing seniors and alumni to attitude toward the major R Davis, S Misra, S Van Auken Journal of Marketing Education 22 (2), 147-154, 2000 | 78 | 2000 |
| Diversity in higher education: The three Rs S Misra, G McMahon Journal of Education for Business 82 (1), 40-43, 2006 | 73 | 2006 |
| Strategic orientation and firm risk A Bhattacharya, S Misra, H Sardashti International Journal of Research in Marketing 36 (4), 509-527, 2019 | 38 | 2019 |
| Is conventional debriefing adequate? An ethical issue in consumer research S Misra Journal of the Academy of Marketing Science 20 (3), 269-273, 1992 | 36 | 1992 |
| Sustainable development: a role for market information systems for non‐timber forest products M Yadav, S Misra Sustainable Development 20 (2), 128-140, 2012 | 31 | 2012 |
| Social network analysis in marketing: A step-by-step guide for researchers G Zaefarian, S Misra, M Koval, V Iurkov Industrial Marketing Management 107, A11-A24, 2022 | 9 | 2022 |
| The role of spokespersons in advertising: A schematic processing perspective S Misra (No Title), 1986 | 9 | 1986 |
| A theory of marketing’s contribution to customers’ perceived value S Misra, K Pedada, A Sinha Journal of Creating Value 8 (2), 219-240, 2022 | 7 | 2022 |
| Cross cultural variation in loneliness: Implications for marketing S Misra CCRS Proceedings, 1999 | 7 | 1999 |
| Deceptive political advertising: Some new dimensions S Misra J. Legal Ethical & Regul. Isses 18, 71, 2015 | 6 | 2015 |
| Service characteristics and yellow pages advertising effectiveness KK Chan, S Misra Journal of Small Business Strategy (archive only) 2 (1), 1-14, 1991 | 5 | 1991 |
| Global fattening: designing effective approaches to reducing obesity MN Morris, S Misra, S Sibary J Am Acad Bus 12, 249-255, 2008 | 3 | 2008 |
| Price and Advertising Effort Over the Product Life Cycle: The BCG and Dorfman-Steiner Approaches S Misra Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 2 | 2015 |
| Aaker, DA, & Bruzzone, DE (1985). Causes of Irritation in Advertising. Journal of Marketing, 49 (2), 47. doi: 10.2307/1251564 Aaker, DA (1992). Managing the most important … SE Beatty, LR Kahle, P Homer, S Misra Psychology & Marketing 2 (3), 181-200, 0 | 2* | |
| Impact of ESG distinctiveness in alliances on shareholder value V Iurkov, M Koval, S Misra, K Pedada, A Sinha Journal of Business Research 171, 114395, 2024 | 1 | 2024 |
| Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics B Lee, S Misra, C Haon Journal of the Academy of Marketing Science, 1-33, 2023 | 1 | 2023 |
