Gender differences in ethical perceptions of business practices: A social role theory perspective. GR Franke, DF Crown, DF Spake Journal of applied psychology 82 (6), 920, 1997 | 656 | 1997 |
Consumer comfort in service relationships: Measurement and importance DF Spake, SE Beatty, BK Brockman, TN Crutchfield Journal of Service Research 5 (4), 316-332, 2003 | 266 | 2003 |
University branding: Understanding students’ choice of an educational institution M Joseph, EW Mullen, D Spake Journal of Brand Management 20, 1-12, 2012 | 232 | 2012 |
Consumer enactments of archetypes using luxury brands CM Megehee, DF Spake Journal of business research 65 (10), 1434-1442, 2012 | 116 | 2012 |
A model of sporting event tourism as economic development S Roche, DF Spake, M Joseph Sport, Business and Management: An International Journal 3 (2), 147-157, 2013 | 105 | 2013 |
Consumer sociability and service provider expertise influence on service relationship success DF Spake, CM Megehee Journal of Services Marketing 24 (4), 314-324, 2010 | 102 | 2010 |
Advertising agency compensation: An agency theory explanation DF Spake, G D'souza, TN Crutchfield, RM Morgan Journal of Advertising 28 (3), 53-72, 1999 | 101 | 1999 |
Consumer opinion and effectiveness of direct‐to‐consumer advertising DF Spake, M Joseph Journal of Consumer Marketing 24 (5), 283-293, 2007 | 73 | 2007 |
The impact of perceived peer behavior, probable detection and punishment severity on student cheating behavior CM Megehee, DF Spake Marketing Education Review 18 (2), 5-19, 2008 | 70 | 2008 |
Lotus-eaters, pilgrims, seekers, and accidental tourists: how different travelers consume the sacred and the profane RZ Finney, RA Orwig, DF Spake Services marketing quarterly 30 (2), 148-173, 2009 | 60 | 2009 |
Perceptions and Use of Learning Management System Tools and Other Technologies in Higher Education: A Preliminary Analysis. D Borboa, M Joseph, D Spake, A Yazdanparast Journal of Learning in Higher Education 10 (2), 17-23, 2017 | 58 | 2017 |
Experience, comfort, and privacy concerns: antecedents of online spending DF Spake, R Zachary Finney, M Joseph Journal of Research in Interactive Marketing 5 (1), 5-28, 2011 | 48 | 2011 |
The impact of perceived closeness on the differing roles of satisfaction, trust, commitment, and comfort on intention to remain with a physician DF Spake, JS Bishop Jr Health Marketing Quarterly 26 (1), 1-15, 2009 | 48 | 2009 |
Institutional and individual research productivity: a comparison of alternative approaches DF Spake, SK Harmon Marketing Education Review 8 (3), 67-77, 1998 | 46 | 1998 |
Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising: An empirical study and the role of income M Joseph, DF Spake, Z Finney International Journal of Pharmaceutical and Healthcare Marketing 2 (2), 117-133, 2008 | 45 | 2008 |
Distance education: A bibliographic review for educational planners and policymakers 1992-2002 JS Bishop Jr, DF Spake Journal of Planning Literature 17 (3), 372-391, 2003 | 39 | 2003 |
Students’ views of ethical behavior and the impact of association DF Spake, CM Megehee, GR Franke Marketing Education Review 17 (3), 33-47, 2007 | 17 | 2007 |
Lost in transition? The human influence on marketing's emerging service-dominant logic RZ Finney, DF Spake, TG Finney Journal of Management and Marketing Research 6, 1, 2011 | 16 | 2011 |
Aging consumers and drug marketing: Senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing M Joseph, DF Spake, DM Godwin Journal of Medical Marketing 8 (3), 221-228, 2008 | 16 | 2008 |
“Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies TN Crutchfield, DF Spake, G D'SOUZA, RM Morgan Journal of Advertising Research 43 (4), 361-369, 2003 | 16 | 2003 |