| An Exploration of how Social Media Data is Used in Companies: Evidence from the Telecom Industry FZ Baidokhti Trinity College Dublin, 2019 | 2 | 2019 |
| Understanding Social Media Data Utilization in Marketing Decision Making F Zamani, M Brady British Academy of Management, 2013 | 2 | 2013 |
| How is Web 2.0 Understood in Marketing: A Definitional Analysis from Both IS and Marketing Perspectives F Zamani, M Brady Academy of Marketing Conference, 2012 | 2 | 2012 |
| How social media data is used in companies. Exploration of role of social media chatter in internal marketing discourse F Zamani, M Brady EMAC European Marketing Academy Conference, 1-8, 2017 | | 2017 |
| The Reality of Social Media Data Use in Companies F Zamani, M Brady Marco Marketing Conference, 2016 | | 2016 |
| Towards conceptual clarity: A review and definition of social networking, social media and Web 2.0 F Zamani, M Brady British Academy of Management, 2014 | | 2014 |
| Social Media Data Utilization in Marketing Decision Making F Zamani, M Brady Irish Academy of Management, 2013 | | 2013 |
| The Impact of Using Social Media and Web 2.0 on Customer Centricity F Zamani, M Brady British Academy of Management, 2013 | | 2013 |
| How is Social Media Data Utilized in Marketing Decision Making F Zamani, M Brady British Academy of Management, 2013 | | 2013 |
| The Impact of Using Social Media and Web 2.0 platforms on Customer Centricity F Zamani, M Brady Irish Academy of Management, 2012 | | 2012 |
| A definitional analysis of Web 2.0: a Marketing and IS Perspective F Zamani, M Brady British Academy of Management, 2012 | | 2012 |
| The Impact of Using Social Media and Web 2.0 on Customer Centricity F Zamani, M Brady British Academy of Management 2012 Conference, 2012 | | 2012 |
| Exploring the Impacts and Benefits of Web 2.0 Technologies for Value Co-Creation in Organizations F Zamani, M Brady Academy of Marketing Conference, 2012 | | 2012 |
| Collective Intelligence and Marketing Digital Technology F Zamani Marketing Network Seminars,Trinity College Dublin, 2011 | | 2011 |
Mairead BradyTrinity Business School, Trinity College DublinVerificeret mail på tcd.ie
Mairead BradyTrinity Business School, Trinity College DublinVerificeret mail på tcd.ie