| Being green: From attitude to actual consumption G Miniero, A Codini, M Bonera, E Corvi, G Bertoli International journal of consumer studies 38 (5), 521-528, 2014 | 135 | 2014 |
| Synchrony effects on customers' responses and behaviors J Hornik, G Miniero International Journal of Research in Marketing 26 (1), 34-40, 2009 | 63 | 2009 |
| Effects of arousal, dominance, and their interaction on pleasure in a cultural environment G Miniero, A Rurale, M Addis Psychology & Marketing 31 (8), 628-634, 2014 | 56 | 2014 |
| When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis D Jarach, F Zerbini, G Miniero Journal of Air Transport Management 15 (6), 287-293, 2009 | 41 | 2009 |
| The great Millennials’ trouble: leading or confused green generation? An Italian insight M Bonera, AP Codini, G Miniero Italian Journal of Marketing 2020 (4), 289-308, 2020 | 32 | 2020 |
| Why not promote promotion for green consumption? The controversial role of regulatory focus AP Codini, G Miniero, M Bonera European Business Review 30 (5), 554-570, 2018 | 28 | 2018 |
| Facing contradictory emotions in event marketing: leveraging on surprise M Addis, G Miniero, I Soscia Journal of Consumer Marketing 35 (2), 183-193, 2018 | 23 | 2018 |
| Exploring the intentional gap between signing an organ donor card and actual behavior: comparing the Jewish state and Christian Italy T Ashkenazi, G Miniero, J Hornik Journal of International Consumer Marketing 18 (4), 101-121, 2006 | 16 | 2006 |
| A comparative and cumulative meta-analysis of advertising appeals J Hornik, G Miniero Tel Aviv Univ Fac Manag Grad Sch Bus Adm, 1-41, 2010 | 13 | 2010 |
| Value co-production made easy: the role of fantastical thinking M Addis, G Miniero, F Ricotta European Journal of Marketing 55 (1), 163-192, 2021 | 7 | 2021 |
| Green behavior: how to encourage it G Bertoli, M Bonera, AP Codini, E Corvi, G Miniero Proceedings EMAC 42nd Annual Conference, 1, 2013 | 5 | 2013 |
| Creating consumption experience to build brand image M Addis, G Miniero, I Scopellite, I Soscia Conference paper, thought leaders international conference on brand …, 2007 | 5 | 2007 |
| Consumers’ journey between liquid and solid consumption E Beretta, G Miniero, F Ricotta Sustainability 13 (24), 13730, 2021 | 4 | 2021 |
| Measuring customer satisfaction in a multitarget cultural institution: evidences for" Milano per La Scala" foundation A Rurale, G Miniero, A Caru International Conference on Arts and Cultural Management, 2009 | 3 | 2009 |
| Corporate communication and the arts: The mistake of not engaging G Miniero, C Holst Managing the Cultural Business, 311-346, 2020 | 2 | 2020 |
| The impact of product placement on brand equity G Miniero, C Chizzoli, A Pate The impact of product placement on brand equity, 63-84, 2013 | 2 | 2013 |
| Ad message appeal effectiveness: a meta-analysis J Hornik, G Miniero Finanza, Marketing e Produzione 28, 88-98, 2010 | 2 | 2010 |
| Enhancing Social Experiences to Build Brand Image? M Addis, G Miniero, I Scopelliti, I Soscia ACR European Advances, 2007 | 2 | 2007 |
| Individuals' Circadian Cycle and Temporal Behavior J Hornik, G Miniero ACR European Advances, 2007 | 2 | 2007 |
| Nuove frontiere dell'esperienza di consumo: il ruolo della fantasia G Miniero EGEA spa, 2017 | 1 | 2017 |
Michelle BoneraAssociate Professor (PHD) - Università degli studi di BresciaVerificeret mail på unibs.it
