Gaby Odekerken
Gaby Odekerken
Professor of customer-centric service science
Bekræftet mail på maastrichtuniversity.nl
TitelCiteret afÅr
Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration
M Wetzels, G Odekerken-Schröder, C Van Oppen
MIS quarterly, 177-195, 2009
31392009
Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration
M Wetzels, G Odekerken-Schröder, C Van Oppen
MIS quarterly, 177-195, 2009
31392009
Investments in consumer relationships: A cross-country and cross-industry exploration
K De Wulf, G Odekerken-Schröder, D Iacobucci
Journal of marketing 65 (4), 33-50, 2001
26852001
Store satisfaction and store loyalty explained by customer-and store related factors
JMM Bloemer, GJ Odekerken-Schröder
6122002
Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality
G Odekerken-Schröder, K De Wulf, P Schumacher
Journal of business research 56 (3), 177-190, 2003
4192003
Consumer perceptions of store brands versus national brands
K De Wulf, G Odekerken‐Schröder, F Goedertier, G Van Ossel
Journal of Consumer marketing, 2005
3802005
The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty
D Van den Brink, G Odekerken‐Schröder, P Pauwels
Journal of Consumer Marketing, 2006
3432006
Who is who in brand communities-and why?
J Ouwersloot, GJ Odekerken-Schröder
European Journal of Marketing 42 (5-jun), 571-585, 2008
3002008
Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior
K De Wulf, G Odekerken-Schröder
Journal of Retailing and Consumer Services 10 (2), 95-108, 2003
2482003
A cultural models approach to service recovery
T Ringberg, G Odekerken-Schröder, GL Christensen
Journal of Marketing 71 (3), 194-214, 2007
1832007
The effect of customer card programs
C Noordhoff, P Pauwels, G Odekerken‐Schröder
International Journal of Service Industry Management, 2004
1612004
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions: An empirical study in a hairdresser's context
J Bloemer, G Odekerken-Schröder, L Kestens
Journal of retailing and consumer services 10 (4), 231-240, 2003
1352003
The role of employee relationship proneness in creating employee loyalty
J Bloemer, G Odekerken‐Schröder
International Journal of Bank Marketing, 2006
1262006
Uncovering collaborative value creation patterns and establishing corresponding customer roles
S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht
Journal of service research 16 (4), 471-487, 2013
1252013
Investments in consumer relationships: A critical reassessment and model extension
K De Wulf, G Odekerken-Schröder, P Van Kenhove
The International Review of Retail, Distribution and Consumer Research 13 (3 …, 2003
1212003
The impact of quality on store loyalty: a contingency approach
G Odekerken-Schroder, K De Wulf, H Kasper, M Kleijnen, J Hoekstra, ...
Total Quality Management 12 (3), 307-322, 2001
992001
What drives consumer participation to loyalty programs? A conjoint analytical approach
K Wulf, G Odekerken-Schröder, MH Canniére, C Van Oppen
Journal of Relationship Marketing 2 (1-2), 69-83, 2003
982003
What drives consumer participation to loyalty programs? A conjoint analytical approach
K Wulf, G Odekerken-Schröder, MH Canniére, C Van Oppen
Journal of Relationship Marketing 2 (1-2), 69-83, 2003
982003
The psychological antecedents of enduring customer relationships: An empirical study in a bank setting
J Bloemer, G Odekerken-Schröder
Journal of Relationship Marketing 6 (1), 21-43, 2007
912007
A critical review of theories underlying relationship marketing in the context of explaining consumer relationships
KD Wulf, G Odekerken‐Schröder
Journal for the Theory of Social Behaviour 31 (1), 73-101, 2001
892001
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Artikler 1–20