Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices L Schmeltz, AK Kjeldsen Journal of Brand Management 26, 304-316, 2019 | 48 | 2019 |
Strategic communication institutionalized: A Scandinavian perspective AK Kjeldsen Public Relations Inquiry 2 (2), 223-242, 2013 | 36 | 2013 |
Naming as strategic communication: Understanding corporate name change through an integrative framework encompassing branding, identity and institutional theory L Schmeltz, AK Kjeldsen International Journal of Strategic Communication 10 (4), 309-331, 2016 | 27 | 2016 |
When words of wisdom are not wise. A study of accessibility in museum exhibition texts AK Kjeldsen, MN Jensen Nordisk museologi, 91-91, 2015 | 18 | 2015 |
Forandring eller fernis. Museale translationer af strategisk kommunikation AK Kjeldsen PhD dissertation. Aarhus University, Department of Business Communication, 2012 | 6 | 2012 |
Forandring eller Fernis. Museale Translationer af Strategisk Kommunikation: Et studie af institutionaliseringen af strategisk kommunikation i tre danske kunstmuseer AK Kjeldsen Center for Virksomhedskommunikation, Institut for Erhvervskommunikation …, 2012 | 5 | 2012 |
Strategisk kommunikation i den danske museumsverden M Bysted-Sandberg, AK Kjeldsen Aarhus: Aarhus School of Business, 2008 | 5 | 2008 |
Corporate Brand Management and Multiple Voices: Polyphony or cacophony? L Schmeltz, AK Kjeldsen The Routledge companion to corporate branding, 281-299, 2022 | 4 | 2022 |
The case of SMK–Co-creation in the context of the Danish National Gallery L Schmeltz, AK Kjeldsen Co-creating Brands: Brand Management from a Co-creative Perspective, 255-261, 2019 | 3 | 2019 |
What's in a museum name? A study of name changes among Danish museums L Schmeltz, AK Kjeldsen Nordisk Museologi 2, 20-39, 2016 | 2 | 2016 |
The challenges of balancing ethics and competence for purpose-driven brands: an exploratory case study on social impact company Too Good To Go AK Kjeldsen, L Schmeltz Journal of Brand Management, 1-21, 2023 | 1 | 2023 |
Co-creating Polyphony or Cacophony?: A case study of an organization’s current brand co-creation process and the challenge of managing multiple voices AK Kjeldsen, L Schmeltz | 1 | 2016 |
“Our raison d'être is the law-anything other than that is nonsense!”:–a study of public museums' challenges in incorporating strategic communication AK Kjeldsen EUPRERA 2015 Congress, 2015 | 1 | 2015 |
Strategic Communication at Three Art Museums: Putting your foot in the door... AK Kjeldsen MID magasin, 4-7, 2013 | 1 | 2013 |
Danish Museums and Corporate Communication AK Kjeldsen ICOM-MPR Book of Abstracts, 2010 | 1 | 2010 |
Bedre kønsbalance i undervisningen af journalister: Idekatalog til undervisning i og med kønsbalance på de nordiske journalistuddannelser AK Kjeldsen, L Schmeltz Danmarks Medie-og Journalisthøjskole, 2023 | | 2023 |
Bedre Kønsbalance i det journalistiske indhold: metode til kortlægning af repræsentation og præsentation af kilder L Schmeltz, AK Kjeldsen Danmarks Medie-og Journalisthøjskole, 2023 | | 2023 |
CSR communication strategies: Toward a stakeholder-educating strategy? L Schmeltz, AK Kjeldsen CSR COMMUNICATION CONFERENCE, 117, 2022 | | 2022 |
Heartcore Business: Sådan kommunikerer I virksomhedens bæredygtighed, CSR og samfundsansvar AK Kjeldsen | | 2022 |
The new role of the responsible corporation in society L Schmeltz, AK Kjeldsen The Dark Side of Organizational Socialization: 3rd International and …, 2021 | | 2021 |