| Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation T Eriksson, A Bigi, M Bonera The TQM Journal 32 (4), 795-814, 2020 | 151 | 2020 |
| Being green: from attitude to actual consumption, BG Miniero G., Codini A., Bonera M., Corvi E. International Journal of Consumer Studies, 521-528, 2014 | 134 | 2014 |
| The propensity of e‐commerce usage: The influencing variables M Bonera Management Research Review 34 (7), 821-837, 2011 | 128 | 2011 |
| The effectiveness of advertising: a literature review E Corvi, M Bonera 10th Global Conference on Business and Economics, 2010 | 44 | 2010 |
| When satire is serious: how political cartoons impact a country's brand A Bigi, K Plangger, M Bonera, CL Campbell Journal of Public Affairs 11 (3), 148-155, 2011 | 33 | 2011 |
| The great Millennials’ trouble: leading or confused green generation? An Italian insight M Bonera, AP Codini, G Miniero Italian Journal of Marketing 2020 (4), 289-308, 2020 | 32 | 2020 |
| Does nationality matter in eco-behaviour? M Bonera, E Corvi, AP Codini, R Ma Sustainability 9 (10), 1694, 2017 | 29 | 2017 |
| Why not promote promotion for green consumption? The controversial role of regulatory focus AP Codini, G Miniero, M Bonera European Business Review 30 (5), 554-570, 2018 | 28 | 2018 |
| Measuring hotel service quality from online consumer reviews: A proposed method E Boon, M Bonera, A Bigi Information and Communication Technologies in Tourism 2014: Proceedings of …, 2013 | 28 | 2013 |
| The vacation decision making process: Tourism in the Garda Lake M Bonera atti del convegno: 8TH Global conference on business & economics, Firenze, 1-19, 2008 | 27 | 2008 |
| The influence of foreigners’ buzzing on TripAdvisor ranking of restaurants in Venice: implications for the sustainability of over-touristed heritage cities A Ganzaroli, I De Noni, M Bonera Current Issues in Tourism 24 (14), 2044-2058, 2021 | 18 | 2021 |
| How DMO can measure the experiences of a large territory S Franzoni, M Bonera Sustainability 11 (2), 492, 2019 | 14 | 2019 |
| The relevance of visual merchandising for online retailers M Bonera, E Corvi International Journal of Applied Behavioral Economics (IJABE) 3 (4), 1-16, 2014 | 9 | 2014 |
| Evaluating political party positioning over time: a proposed methodology BM Bigi A., Bal A. Journal of Public Affairs, 2015 | 8* | 2015 |
| Le tendenze evolutive nelle politiche di marketing e comunicazione dell’impresa aeroportuale E Corvi, M Bonera Proceedings of International Conference Le tendenze del marketing, Italy, 2006 | 7 | 2006 |
| Web Orientation and value chain evolution in the tourism industry E Corvi, M Bonera Dipartamento di Economia Aziendale. Università degli Studi di Brescia …, 2005 | 7* | 2005 |
| How are the operators in the tourism industry approaching the virtual channel M Bonera International Review of Business Research Papers, 157-169, 2010 | 6 | 2010 |
| The influence of green practices and green image on customer satisfaction and word-of-mouth in the hospitality industry F Gasbarro, M Bonera Sinergie Italian Journal of Management 39 (3), 231-248, 2021 | 5 | 2021 |
| Green behavior: how to encourage it G Bertoli, M Bonera, AP Codini, E Corvi, G Miniero Proceedings EMAC 42nd Annual Conference, 1, 2013 | 5 | 2013 |
| Are the Italian Millennials similar or different from the US Millennials? A Bigi, M Bonera, E Corvi Seventh International Business Conference, 2007 | 4* | 2007 |
Elisabetta CorviProfessore associato, Università degli studi di BresciaVerificeret mail på unibs.it
