‪Bram Roosens‬ - ‪Google Scholar‬

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Medforfattere

Nathalie DensProfessor of marketing, University of AntwerpVerificeret mail på uantwerpen.be
Annouk Lievens - Full ProfessorUniversiteit AntwerpenVerificeret mail på uantwerpen.be

Bram Roosens

Bram Roosens

Phd, University of Antwerp, Faculty of Applied Economics, Department of Marketing

Verificeret mail på uantwerpen.be - Startside

marketing co-creation innovation communication


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
Quid pro quo: the impact of explicit brand mentions and reciprocity in brand alliance communications B Roosens, N Dens, A Lievens European journal of marketing 53 (2), 320-344, 2019	17	2019
When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes B Roosens, N Dens Journal of brand management 26, 195-208, 2019	10	2019
EFFECTS OF PARTNERS’COMMUNICATIONS ON CONSUMER PERCEPTIONS OF JOINT INNOVATION EFFORTS B Roosens, N Dens, A Lievens International Journal of Innovation Management 23 (08), 1940008, 2019	5	2019
How integrating stakeholders' communications about co-created innovations improves consumers' willingness to pay B Roosens, N Dens, A Lievens Marketing in the age of data: EMAC2016, May 24-27, 2016, Oslo, Norway, 1-7, 2016		2016

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