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Reinhard Grohs
Reinhard Grohs
Seeburg Castle University
Verificeret mail på uni-seeburg.at
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Assessing the effectiveness of sport sponsorships—An empirical examination
R Grohs, U Wagner, S Vsetecka
Schmalenbach business review 56, 119-138, 2004
4842004
Sponsorship effects on brand image: The role of exposure and activity involvement
R Grohs, H Reisinger
Journal of Business Research 67 (5), 1018-1025, 2014
2352014
Image transfer in sports sponsorships: An assessment of moderating effects
R Grohs, H Reisinger
International Journal of Sports Marketing and Sponsorship 7 (1), 36-42, 2005
1362005
Increasing fundraising efficiency by segmenting donors
KJ Srnka, R Grohs, I Eckler
Australasian Marketing Journal 11 (1), 70-86, 2003
1052003
Drivers of brand image improvement in sports-event sponsorship
R Grohs
International Journal of Advertising 35 (3), 391-420, 2016
982016
Cultural values and effective executional techniques in advertising: a cross‐country and product category study of urban young adults in Asia
KS Fam, R Grohs
International Marketing Review 24 (5), 519-538, 2007
942007
Attenuation of negative sponsorship effects in the context of rival sports teams’ fans
R Grohs, H Reisinger, DM Woisetschläger
European Journal of Marketing 49 (11/12), 1880-1901, 2015
772015
Is nothing like before? COVID-19–evoked changes to tourism destination social media communication
C Pachucki, R Grohs, U Scholl-Grissemann
Journal of Destination Marketing & Management 23, 100692, 2022
742022
Value cocreation at sport events
R Grohs, VE Wieser, M Pristach
European Sport Management Quarterly 20 (1), 69-87, 2020
632020
Drivers of brand strength: Configural paths to strong cognitive brand equity
H Mühlbacher, K Raies, R Grohs, O Koll
Journal of Business Research 69 (8), 2774-2780, 2016
632016
The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences
KC Husemann, GM Eckhardt, R Grohs, RE Saceanu
Journal of Business Research 69 (9), 3361-3370, 2016
532016
No story without a storyteller: The impact of the storyteller as a narrative element in online destination marketing
C Pachucki, R Grohs, U Scholl-Grissemann
Journal of Travel Research 61 (8), 1703-1718, 2022
422022
One pie, many recipes: Alternative paths to high brand strength
R Grohs, K Raies, O Koll, H Mühlbacher
Journal of Business Research 69 (6), 2244-2251, 2016
422016
What drives ambush marketer misidentification?
E Wolfsteiner, R Grohs, U Wagner
Journal of Sport Management 29 (2), 137-154, 2015
392015
Sponsorship as an internal branding tool and its effects on employees’ identification with the brand
KM Hofer, R Grohs
Journal of Brand Management 25, 266-275, 2018
342018
An investigation of children's ability to identify sponsors and understand sponsorship intentions
R Grohs, U Wagner, R Steiner
Psychology & Marketing 29 (11), 907-917, 2012
292012
Old and exciting? Sport sponsorship effects on brand age and brand personality
C Hohenberger, R Grohs
Sport Management Review 23 (3), 469-481, 2020
202020
Like it or not: differences in advertising likeability and dislikeability within Asia
A Gazley, J Krisjanous, KS Fam, R Grohs
Asia Pacific Journal of Marketing and Logistics 24 (1), 23-40, 2012
202012
Memory effects of different relational links between brands and sponsored events
E Wolfsteiner, R Grohs, U Wagner
Psychology & Marketing 32 (10), 1031-1048, 2015
152015
Adverse effects of sponsorship
H Reisinger, R Grohs, M Eder
36th European Marketing Academy Conference, Reykjavik, 22-25, 2006
132006
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Artikler 1–20