Temporal contiguity and negativity bias in the impact of online word of mouth Z Chen, NH Lurie Journal of marketing research 50 (4), 463-476, 2013 | 633 | 2013 |
When, why, and how controversy causes conversation Z Chen, J Berger Journal of Consumer Research 40 (3), 580-593, 2013 | 297 | 2013 |
Social acceptance and word of mouth: How the motive to belong leads to divergent WOM with strangers and friends Z Chen Journal of Consumer Research 44 (3), 613-632, 2017 | 188 | 2017 |
Psychology of word of mouth marketing Z Chen, M Yuan Current opinion in psychology 31, 7-10, 2020 | 131 | 2020 |
How consumer digital signals are reshaping the customer journey DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ... Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022 | 110 | 2022 |
How content acquisition method affects word of mouth Z Chen, J Berger Journal of Consumer Research 43 (1), 86-102, 2016 | 110 | 2016 |
Why unhappy customers are unlikely to share their opinions with brands C Hydock, Z Chen, K Carlson Journal of Marketing 84 (6), 95-112, 2020 | 46 | 2020 |
Everywhere and at all times: mobility, consumer decision-making, and choice NH Lurie, J Berger, Z Chen, B Li, H Liu, CH Mason, DM Muir, G Packard, ... Customer Needs and Solutions 5, 15-27, 2018 | 32 | 2018 |
More Rational or More Emotional Than Others? Lay Beliefs About Decision‐Making Strategies N VanBergen, NH Lurie, Z Chen Journal of Consumer Psychology 32 (2), 274-292, 2022 | 20 | 2022 |
The effect of incentive structure on referral: the determining role of self-construal L Wang, Z Chen Journal of the Academy of Marketing Science 50 (5), 1091-1110, 2022 | 15 | 2022 |
When controversy sparks buzz--and when it doesn't J Berger, Z Chen Harvard business review 92 (4), 27-28, 2014 | 6 | 2014 |
Digital and Social Media Research Z Chen, AT Stephen Handbook of Research Methods in Consumer Psychology, 358-370, 2019 | 3 | 2019 |
Are We There Yet? An Anticipation Account of the Return Trip Effect Z Chen, R Hamilton, DD Rucker Social Psychological and Personality Science 12 (2), 258-265, 2021 | 2 | 2021 |
Social considerations in online word of mouth Z Chen Georgia Institute of Technology, 2014 | 2 | 2014 |
How People Talk About Products in Word of Mouth J Berger, G Packard, C du Plessis, Z Tohidinia, N Lurie, Z Chen, ... Advances in Consumer Research 43, 2015 | 1 | 2015 |
Transmitting Well-Reasoned Word of Mouth Impairs Memory For Product Experiences Z Chen, A Schlosser ACR North American Advances, 2015 | 1 | 2015 |
John Quelch on Marketing J Quelch, Z Chen Customer needs and solutions 8, 137-139, 2021 | | 2021 |
Finding Vs. Receiving: How Content Acquisition Affects Sharing Z Chen, J Berger ACR North American Advances, 2015 | | 2015 |
Why Your Next Project Should Use Automated Textual Analysis A Humphreys, J Berger ACR North American Advances, 2015 | | 2015 |
Consumer-to-Brand Sharing: Will Your Clients Share the Bad News? C Hydock, Z Chen, K Carlson Report Research, 13, 0 | | |