Kathrynn  Pounders
Kathrynn Pounders
Bekræftet mail på utexas.edu
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Health literacy and health information technology adoption: the potential for a new digital divide
M Mackert, A Mabry-Flynn, S Champlin, EE Donovan, K Pounders
Journal of medical Internet research 18 (10), e264, 2016
2472016
Transforming celebrities through social media: the role of authenticity and emotional attachment
CM Kowalczyk, KR Pounders
Journal of Product & Brand Management, 2016
1322016
Insight into the motivation of selfie postings: Impression management and self-esteem
K Pounders, CM Kowalczyk, K Stowers
European Journal of Marketing, 2016
1282016
All the same to me: outcomes of aesthetic labor performed by frontline service providers
KR Pounders, BJ Babin, AG Close
Journal of the Academy of Marketing Science 43 (6), 670-693, 2015
442015
Matching temporal frame, self-view, and message frame valence: Improving persuasiveness in health communications
KR Pounders, S Lee, M Mackert
Journal of Advertising 44 (4), 388-402, 2015
422015
Consumer response to gay and lesbian imagery: how product type and stereotypes affect consumers' perceptions
K Pounders, A Mabry-Flynn
Journal of Advertising Research 56 (4), 426-440, 2016
302016
Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing
S Lee, KR Pounders
Journal of Business Research 94, 99-112, 2019
182019
Are portrayals of female beauty in advertising finally changing?
K Pounders
Journal of Advertising Research 58 (2), 133-137, 2018
182018
Cause-related marketing: Factors promoting campaign evaluations
JAG Folse, SL Grau, JG Moulard, K Pounders
Journal of Current Issues & Research in Advertising 35 (1), 50-70, 2014
182014
The effectiveness of guilt and shame ad appeals in social marketing: The role of regulatory focus
K Pounders, S Lee, M Royne
Journal of Current Issues & Research in Advertising 39 (1), 37-51, 2018
152018
Understanding how goal‐striving, goal orientation, and shame influence self‐perceptions after exposure to models in advertising
K Pounders, DH Rice, A Mabry‐Flynn
Psychology & Marketing 34 (5), 538-555, 2017
142017
Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements
JT Coleman, MB Royne, KR Pounders
Journal of Advertising 49 (1), 34-60, 2020
112020
Examining customer‐created guilt in a service context
KR Pounders, JG Moulard, BJ Babin
Psychology & Marketing 35 (11), 830-844, 2018
82018
Exploring gender and identity issues among female adolescent and young adults who connect in an anonymous platform
K Pounders, K Stowers, G Wilcox, B Love, M Mackert
Journal of health psychology 22 (5), 548-560, 2017
72017
Improving gestational weight gain and breastfeeding promotion: visual communication to overcome health literacy barriers
M Mackert, M Guadagno, A Lazard, S Champlin, K Pounders, L Walker
Journal of Communication in Healthcare 9 (2), 90-97, 2016
62016
The role of suspense in gaming: Inducing consumers’ game enjoyment
JG Moulard, M Kroff, K Pounders, C Ditt
Journal of Interactive Advertising 19 (3), 219-235, 2019
52019
Consumer Response toward Plus‐Size Models Featured in the Mainstream Media
K Pounders, A Mabry‐Flynn
Journal of Consumer Affairs 53 (4), 1355-1379, 2019
42019
The good, the bad and the unintended: the role of negative self-conscious emotions in marketing
K Pounders
42011
The influence of temporal frame on guilt and shame appeals
KR Pounders, MB Royne, S Lee
Journal of Current Issues & Research in Advertising 40 (3), 245-257, 2019
32019
Using digital media to improve public health communication
MB Royne, K Pounders, M Levy, AR Jones
Digital Advertising: Theory and Research 188, 2017
32017
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Artikler 1–20