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Kathrynn  Pounders
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Health literacy and health information technology adoption: the potential for a new digital divide
M Mackert, A Mabry-Flynn, S Champlin, EE Donovan, K Pounders
Journal of medical Internet research 18 (10), e264, 2016
4762016
Transforming celebrities through social media: the role of authenticity and emotional attachment
CM Kowalczyk, KR Pounders
Journal of product & brand management 25 (4), 345-356, 2016
3412016
Insight into the motivation of selfie postings: Impression management and self-esteem
K Pounders, CM Kowalczyk, K Stowers
European Journal of Marketing 50 (9/10), 1879-1892, 2016
2422016
All the same to me: outcomes of aesthetic labor performed by frontline service providers
KR Pounders, BJ Babin, AG Close
Journal of the Academy of Marketing Science 43, 670-693, 2015
872015
Pride, guilt, and self-regulation in cause-related marketing advertisements
JT Coleman, MB Royne, KR Pounders
Journal of Advertising 49 (1), 34-60, 2020
792020
Matching temporal frame, self-view, and message frame valence: Improving persuasiveness in health communications
KR Pounders, S Lee, M Mackert
Journal of Advertising 44 (4), 388-402, 2015
742015
Are portrayals of female beauty in advertising finally changing?
K Pounders
Journal of Advertising Research 58 (2), 133-137, 2018
632018
Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing
S Lee, KR Pounders
Journal of Business Research 94, 99-112, 2019
592019
Consumer response to gay and lesbian imagery: how product type and stereotypes affect consumers' perceptions
K Pounders, A Mabry-Flynn
Journal of Advertising Research 56 (4), 426-440, 2016
432016
The effectiveness of guilt and shame ad appeals in social marketing: The role of regulatory focus
K Pounders, S Lee, M Royne
Journal of Current Issues & Research in Advertising 39 (1), 37-51, 2018
382018
Consumer response toward plus‐size models featured in the mainstream media
K Pounders, A Mabry‐Flynn
Journal of Consumer Affairs 53 (4), 1355-1379, 2019
342019
Cause-related marketing: Factors promoting campaign evaluations
JAG Folse, SL Grau, JG Moulard, K Pounders
Journal of Current Issues & Research in Advertising 35 (1), 50-70, 2014
332014
The dance between darkness and light: A systematic review of advertising’s role in consumer well-being (1980–2020)
JR Gilbert, MBR Stafford, DA Sheinin, K Pounders
International Journal of Advertising 40 (4), 491-528, 2021
252021
Understanding how goal‐striving, goal orientation, and shame influence self‐perceptions after exposure to models in advertising
K Pounders, DH Rice, A Mabry‐Flynn
Psychology & Marketing 34 (5), 538-555, 2017
212017
The influence of temporal frame on guilt and shame appeals
KR Pounders, MB Royne, S Lee
Journal of Current Issues & Research in Advertising 40 (3), 245-257, 2019
202019
Health literacy and perceptions of stigma
M Mackert, A Mabry-Flynn, EE Donovan, S Champlin, K Pounders
Journal of Health Communication 24 (11), 856-864, 2019
162019
The role of suspense in gaming: Inducing consumers’ game enjoyment
JG Moulard, M Kroff, K Pounders, C Ditt
Journal of Interactive Advertising 19 (3), 219-235, 2019
152019
The power of advertising in society: does advertising help or hinder consumer well-being?
M Royne Stafford, K Pounders
International Journal of Advertising 40 (4), 487-490, 2021
142021
Examining customer‐created guilt in a service context
KR Pounders, JG Moulard, BJ Babin
Psychology & Marketing 35 (11), 830-844, 2018
142018
Improving gestational weight gain and breastfeeding promotion: visual communication to overcome health literacy barriers
M Mackert, M Guadagno, A Lazard, S Champlin, K Pounders, L Walker
Journal of Communication in Healthcare 9 (2), 90-97, 2016
122016
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Artikler 1–20