| A Japanese advertising agency: An anthropology of media and markets B Moeran University of Hawaii Press, 1996 | 381 | 1996 |
| Women, media and consumption in Japan B Moeran, L Skov Routledge, 2013 | 313* | 2013 |
| From participant observation to observant participation B Moeran Organizational ethnography: Studying the complexity of everyday life, 139-155, 2009 | 297 | 2009 |
| Negotiating values in the creative industries: Fairs, festivals and competitive events B Moeran, JS Pedersen Cambridge University Press, 2011 | 242 | 2011 |
| Individual, group and seishin: Japan's internal cultural debate B Moeran Man, 252-266, 1984 | 223 | 1984 |
| The business of ethnography: Strategic exchanges, people and organizations B Moeran Routledge, 2021 | 219 | 2021 |
| The language of Japanese tourism B Moeran Annals of Tourism Research 10 (1), 93-108, 1983 | 202 | 1983 |
| More than just a fashion magazine B Moeran Current sociology 54 (5), 725-744, 2006 | 178 | 2006 |
| Folk art potters of Japan: beyond an anthropology of aesthetics B Moeran University of Hawaii Press, 1997 | 156 | 1997 |
| Advertising cultures T de Waal Malefyt, B Moeran Routledge, 2020 | 150 | 2020 |
| Japanese Whaling?: End of an era A Kalland, B Moeran Routledge, 2010 | 144 | 2010 |
| Language and popular culture in Japan B Moeran Manchester University Press, 1989 | 142 | 1989 |
| Lost Innocence: folk craft potters of Onta, Japan B Moeran (No Title), 1984 | 138 | 1984 |
| The book fair as a tournament of values B Moeran Negotiating Values in the Creative Industries: Fairs, Festivals and …, 2011 | 132 | 2011 |
| The Book Fair as a Tournament of Values B Moeran Negotiating Values in the Creative Industries: Fairs, Festivals and …, 2011 | 132 | 2011 |
| Tricks of the trade: The performance and interpretation of authenticity B Moeran Journal of Management Studies 42 (5), 901-922, 2005 | 102 | 2005 |
| Unwrapping Japan: Society and culture in anthropological perspective E Ben-Ari, B Moeran, J Valentine Manchester University Press, 1990 | 80 | 1990 |
| The organization of creativity in Japanese advertising production B Moeran Human Relations 62 (7), 963-985, 2009 | 79 | 2009 |
| The business of creativity: Toward an anthropology of worth B Moeran Left Coast Press, 2014 | 75 | 2014 |
| The Orient strikes back: advertising and imagining Japan B Moeran Theory, Culture & Society 13 (3), 77-112, 1996 | 69 | 1996 |
