T. Bettina Cornwell

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Anna R. McAlisterEndicott CollegeBekræftet mail på endicott.edu
Ravi PappuUniversity of QueenslandBekræftet mail på business.uq.edu.au
Donald P. RoyMiddle Tennessee State UniversityBekræftet mail på mtsu.edu
Clinton S. WeeksQueensland University of Technology, AustraliaBekræftet mail på qut.edu.au
Michael HumphreysProfessor of Psychology The University of QueenslandBekræftet mail på psy.uq.edu.au
Stephen W. PruittUniversity of Missouri—Kansas CityBekræftet mail på umkc.edu
Monica ChienUniversity of QueenslandBekræftet mail på uq.edu.au
John M. ClarkAssociate Professor of Finance, University of Missouri-Kansas CityBekræftet mail på umkc.edu
Judy DrennanProfessor, Queensland University of Technology, Brisbane, AustraliaBekræftet mail på qut.edu.au
Bodo B SchlegelmilchProfessor of International Management and Marketing, WU: Vienna University of Economics and BusinessBekræftet mail på wu.ac.at
Amanda SpryRMIT UniversityBekræftet mail på rmit.edu.au
Emin BabakusProfessor of Marketing (emeritus), University of MemphisBekræftet mail på memphis.edu
Robert Van NessUniversity of MississippiBekræftet mail på bus.olemiss.edu
Kirk WakefieldBaylor UniversityBekræftet mail på baylor.edu
Elizabeth (Stickel) MintonUniversity of WyomingBekræftet mail på uwyo.edu
Angeline Close ScheinbaumDan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson UniversityBekræftet mail på clemson.edu
Steffen JahnUniversity of OregonBekræftet mail på uoregon.edu
Damien MatherSenior Lecturer, University of Otago Business SchoolBekræftet mail på otago.ac.nz
Dae Hee KwakAssociate Professor of Sport Management, University of MichiganBekræftet mail på umich.edu
Kostas AlexandrisAristotle University of ThessalonikiBekræftet mail på phed.auth.gr

T. Bettina Cornwell

Professor of Marketing, University of Oregon

Bekræftet mail på uoregon.edu - Startside

Sponsorship Advertising Communications Marketing Health


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
An international review of sponsorship research TB Cornwell, I Maignan Journal of advertising 27 (1), 1-21, 1998	1104	1998
Sponsorship-linked marketing: Opening the black box TB Cornwell, CS Weeks, DP Roy Journal of advertising 34 (2), 21-42, 2005	886	2005
Celebrity endorsement, brand credibility and brand equity A Spry, R Pappu, TB Cornwell European journal of marketing, 2011	735	2011
An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products CH Schwepker Jr, TB Cornwell Journal of Public Policy & Marketing 10 (2), 77-101, 1991	732	1991
Exploring managers' perceptions of the impact of sponsorship on brand equity TB Cornwell, DP Roy, EA Steinard Journal of Advertising 30 (2), 41-51, 2001	557	2001
Corporate sponsorship of a cause: the role of identification in purchase intent TB Cornwell, LV Coote Journal of business research 58 (3), 268-276, 2005	528	2005
Sponsorship-linked marketing development TB Cornwell Sport marketing quarterly 4 (4), 13-24, 1995	471	1995
State of the art and science in sponsorship-linked marketing TB Cornwell Handbook of research on sport and business, 2013	436	2013
State of Art and Science in Sponsorship-Linked Marketing TB Cornwell Journal of Advertising 37 (3), 41-55, 2008	436*	2008
Sponsorship-linked marketing: The role of articulation in memory TB Cornwell, MS Humphreys, AM Maguire, CS Weeks, CL Tellegen Journal of consumer research 33 (3), 312-321, 2006	391	2006
The effects of consumer knowledge on responses to event sponsorships DP Roy, TB Cornwell Psychology & Marketing 21 (3), 185-207, 2004	342	2004
Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers L Squires, B Juric, TB Cornwell Journal of Consumer Marketing, 2001	328	2001
Consumer decision making and aging: Current knowledge and future directions C Yoon, CA Cole, MP Lee Journal of Consumer Psychology 19 (1), 2-16, 2009	312	2009
Brand equity’s influence on responses to event sponsorships DP Roy, TB Cornwell Journal of Product & Brand Management, 2003	309	2003
Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions. RL Irwin, T Lachowetz, TB Comwell, JS Clark Sport Marketing Quarterly 12 (3), 2003	288	2003
Cashing in on crashes via brand placement in computer games: The effects of experience and flow on memory LP Schneider, B Systems, TB Cornwell International Journal of Advertising 24 (3), 321-343, 2005	286	2005
Leveraging sponsorships on the Internet: Activation, congruence, and articulation CS Weeks, TB Cornwell, JC Drennan Psychology & Marketing 25 (7), 637-654, 2008	260	2008
The value of winning in motorsports: Sponsorship-linked marketing TB Cornwell, SW Pruitt, R Van Ness Journal of Advertising Research 41 (1), 17-31, 2001	234	2001
Corporate stadium sponsorships, signalling theory, agency conflicts and shareholder wealth JM Clark, TB Cornwell, SW Pruitt Journal of Advertising Research 42 (6), 16-32, 2002	207	2002
The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms TB Cornwell, SW Pruitt, JM Clark Journal of the Academy of Marketing Science 33 (4), 401-412, 2005	206	2005

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