T. Bettina Cornwell - Google Scholar Citations

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Medforfattere

Anna R. McAlisterMichigan State UniversityBekræftet mail på msu.edu
Ravi PappuUniversity of QueenslandBekræftet mail på business.uq.edu.au
Donald P. RoyMiddle Tennessee State UniversityBekræftet mail på mtsu.edu
Clinton S. WeeksQueensland University of Technology, AustraliaBekræftet mail på qut.edu.au
Michael HumphreysProfessor of Psychology The University of QueenslandBekræftet mail på psy.uq.edu.au
Stephen W. PruittUniversity of Missouri—Kansas CityBekræftet mail på umkc.edu
Monica ChienThe University of QueenslandBekræftet mail på uq.edu.au
John M. ClarkAssociate Professor of Finance, University of Missouri-Kansas CityBekræftet mail på umkc.edu
Judy DrennanProfessor, Queensland University of Technology, Brisbane, AustraliaBekræftet mail på qut.edu.au
Bodo B SchlegelmilchProfessor of International Management and Marketing, WU: Vienna University of Economics and BusinessBekræftet mail på wu.ac.at
Amanda SpryRMIT UniversityBekræftet mail på rmit.edu.au
Emin BabakusProfessor of Marketing, University of MemphisBekræftet mail på memphis.edu
Kirk WakefieldBaylor UniversityBekræftet mail på baylor.edu
Karen BeckerCollege of New JerseyBekræftet mail på uwcim.net
Robert Van NessUniversity of MississippiBekræftet mail på bus.olemiss.edu
Russell LaceyXavier UniversityBekræftet mail på xavier.edu
Angeline Close ScheinbaumDan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson UniversityBekræftet mail på clemson.edu
Damien MatherSenior Lecturer, University of Otago Business SchoolBekræftet mail på otago.ac.nz
Elizabeth (Stickel) MintonUniversity of WyomingBekræftet mail på uwyo.edu
Dae Hee KwakAssociate Professor of Sport Management, University of MichiganBekræftet mail på umich.edu

T. Bettina Cornwell

Professor of Marketing, University of Oregon

Bekræftet mail på uoregon.edu - Startside

Sponsorship Advertising Communications Marketing Health


Titel	Citeret af	År
An international review of sponsorship research TB Cornwell, I Maignan Journal of advertising 27 (1), 1-21, 1998	1019	1998
Sponsorship-linked marketing: Opening the black box TB Cornwell, CS Weeks, DP Roy Journal of advertising 34 (2), 21-42, 2005	789	2005
An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products CH Schwepker Jr, TB Cornwell Journal of Public Policy & Marketing 10 (2), 77-101, 1991	682	1991
Celebrity endorsement, brand credibility and brand equity A Spry, R Pappu, TB Cornwell European journal of marketing, 2011	588	2011
Exploring managers' perceptions of the impact of sponsorship on brand equity TB Cornwell, DP Roy, EA Steinard Journal of Advertising 30 (2), 41-51, 2001	521	2001
Corporate sponsorship of a cause: the role of identification in purchase intent TB Cornwell, LV Coote Journal of business research 58 (3), 268-276, 2005	472	2005
Sponsorship-linked marketing development TB Cornwell Sport marketing quarterly 4, 13-24, 1995	443	1995
State of the art and science in sponsorship-linked marketing TB Cornwell Handbook of research on sport and business, 2013	394	2013
Sponsorship-linked marketing: The role of articulation in memory TB Cornwell, MS Humphreys, AM Maguire, CS Weeks, CL Tellegen Journal of consumer research 33 (3), 312-321, 2006	350	2006
The effects of consumer knowledge on responses to event sponsorships DP Roy, TB Cornwell Psychology & Marketing 21 (3), 185-207, 2004	315	2004
Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers L Squires, B Juric, TB Cornwell Journal of Consumer Marketing, 2001	305	2001
Brand equity’s influence on responses to event sponsorships DP Roy, TB Cornwell Journal of Product & Brand Management, 2003	300	2003
Cashing in on crashes via brand placement in computer games: The effects of experience and flow on memory LP Schneider, B Systems, TB Cornwell International Journal of Advertising 24 (3), 321-343, 2005	273	2005
Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions. RL Irwin, T Lachowetz, TB Comwell, JS Clark Sport Marketing Quarterly 12 (3), 2003	267	2003
The value of winning in motorsports: Sponsorship-linked marketing TB Cornwell, SW Pruitt, R Van Ness Journal of Advertising Research 41 (1), 17-31, 2001	220	2001
Leveraging sponsorships on the Internet: Activation, congruence, and articulation CS Weeks, TB Cornwell, JC Drennan Psychology & Marketing 25 (7), 637-654, 2008	219	2008
The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms TB Cornwell, SW Pruitt, JM Clark Journal of the Academy of Marketing Science 33 (4), 401-412, 2005	188	2005
Corporate stadium sponsorships, signalling theory, agency conflicts and shareholder wealth JM Clark, TB Cornwell, SW Pruitt Journal of Advertising Research 42 (6), 16-32, 2002	187	2002
Sponsorship portfolio as a brand-image creation strategy PM Chien, TB Cornwell, R Pappu Journal of Business Research 64 (2), 142-149, 2011	180	2011
Reactions to unethical consumer behavior across six countries E Babakus, TB Cornwell, V Mitchell, B Schlegelmilch Journal of Consumer marketing, 2004	172	2004

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