T. Bettina Cornwell
T. Bettina Cornwell
Professor of Marketing, University of Oregon
Bekræftet mail på uoregon.edu - Startside
TitelCiteret afÅr
An international review of sponsorship research
TB Cornwell, I Maignan
Journal of advertising 27 (1), 1-21, 1998
10191998
Sponsorship-linked marketing: Opening the black box
TB Cornwell, CS Weeks, DP Roy
Journal of advertising 34 (2), 21-42, 2005
7892005
An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products
CH Schwepker Jr, TB Cornwell
Journal of Public Policy & Marketing 10 (2), 77-101, 1991
6821991
Celebrity endorsement, brand credibility and brand equity
A Spry, R Pappu, TB Cornwell
European journal of marketing, 2011
5882011
Exploring managers' perceptions of the impact of sponsorship on brand equity
TB Cornwell, DP Roy, EA Steinard
Journal of Advertising 30 (2), 41-51, 2001
5212001
Corporate sponsorship of a cause: the role of identification in purchase intent
TB Cornwell, LV Coote
Journal of business research 58 (3), 268-276, 2005
4722005
Sponsorship-linked marketing development
TB Cornwell
Sport marketing quarterly 4, 13-24, 1995
4431995
State of the art and science in sponsorship-linked marketing
TB Cornwell
Handbook of research on sport and business, 2013
3942013
Sponsorship-linked marketing: The role of articulation in memory
TB Cornwell, MS Humphreys, AM Maguire, CS Weeks, CL Tellegen
Journal of consumer research 33 (3), 312-321, 2006
3502006
The effects of consumer knowledge on responses to event sponsorships
DP Roy, TB Cornwell
Psychology & Marketing 21 (3), 185-207, 2004
3152004
Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers
L Squires, B Juric, TB Cornwell
Journal of Consumer Marketing, 2001
3052001
Brand equity’s influence on responses to event sponsorships
DP Roy, TB Cornwell
Journal of Product & Brand Management, 2003
3002003
Cashing in on crashes via brand placement in computer games: The effects of experience and flow on memory
LP Schneider, B Systems, TB Cornwell
International Journal of Advertising 24 (3), 321-343, 2005
2732005
Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions.
RL Irwin, T Lachowetz, TB Comwell, JS Clark
Sport Marketing Quarterly 12 (3), 2003
2672003
The value of winning in motorsports: Sponsorship-linked marketing
TB Cornwell, SW Pruitt, R Van Ness
Journal of Advertising Research 41 (1), 17-31, 2001
2202001
Leveraging sponsorships on the Internet: Activation, congruence, and articulation
CS Weeks, TB Cornwell, JC Drennan
Psychology & Marketing 25 (7), 637-654, 2008
2192008
The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms
TB Cornwell, SW Pruitt, JM Clark
Journal of the Academy of Marketing Science 33 (4), 401-412, 2005
1882005
Corporate stadium sponsorships, signalling theory, agency conflicts and shareholder wealth
JM Clark, TB Cornwell, SW Pruitt
Journal of Advertising Research 42 (6), 16-32, 2002
1872002
Sponsorship portfolio as a brand-image creation strategy
PM Chien, TB Cornwell, R Pappu
Journal of Business Research 64 (2), 142-149, 2011
1802011
Reactions to unethical consumer behavior across six countries
E Babakus, TB Cornwell, V Mitchell, B Schlegelmilch
Journal of Consumer marketing, 2004
1722004
Systemet kan ikke foretage handlingen nu. Prøv igen senere.
Artikler 1–20