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Vernon Sweetin
Vernon Sweetin
Assistant Professor of Marketing
Verificeret mail på indstate.edu
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Willingness-to-punish the corporate brand for corporate social irresponsibility
VH Sweetin, LL Knowles, JH Summey, KS McQueen
Journal of Business Research 66 (10), 1822-1830, 2013
2922013
Collaborative learning using a project across multiple business courses: A cognitive load and knowledge convergence approach
S Bhowmick, A Chandra, JS Harper, V Sweetin
Decision Sciences Journal of Innovative Education 13 (2), 197-219, 2015
132015
Willingness to reward or punish brands as moderators for the brand personality dimension of social responsibility
V Sweetin
Southern Illinois University at Carbondale, 2010
22010
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Artikler 1–3