| Brand imitation and its effects on innovation, competition, and brand equity R Wilke, JL Zaichkowsky Business Horizons 42 (6), 9-9, 1999 | 300 | 1999 |
| How managers’ shared mental models of business–customer interactions create different sensemaking of social media P Rydén, T Ringberg, R Wilke Journal of Interactive Marketing 31 (1), 1-16, 2015 | 104 | 2015 |
| Managing consumer complaints: differences and similarities among heterogeneous retailers T Hansen, R Wilke, J Zaichkowsky International Journal of Retail & Distribution Management 38 (1), 6-23, 2010 | 103 | 2010 |
| Levels of analysis in business-to-business marketing R Wilke, T Ritter Journal of Business-to-business Marketing 13 (3), 39-64, 2006 | 54 | 2006 |
| Sustainability in business from a marketing perspective K Tollin, LB Christensen, R Wilke Journal of Strategic Marketing 23 (6), 471-496, 2015 | 37 | 2015 |
| How retailers handle complaint management T Hansen, R Wilke, JL Zaichkowsky Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2009 | 22 | 2009 |
| Corporate communication in the emerging network economy: A provider of common knowledge NJ Foss, T Kristensen, R Wilke Corporate Communications: An International Journal 9 (1), 43-49, 2004 | 14 | 2004 |
| Organisationers købsadfærd i grundtræk O Nielsen, R Wilke, M Bjerre Samfundslitteratur, 2003 | 10 | 2003 |
| Is good design good business? G Gabrielsen, K Grønhaug, L Kahle, T Kristensen, T Plenborg, R Wilke Industrial Design, Competition and Globalization, 220-241, 2010 | 7 | 2010 |
| The tourism dilemma: examining conflicts between tourists and residents F Kock, S Zenker, A Josiassen, A Norfelt, R Wilke Global Marketing Conference, 635-636, 2018 | 4 | 2018 |
| Plagiarized Designs: Understanding Consumer Acceptance T Kristensen, G Gabrielsen, R Wilke, JL Zaichkowsky European Advances in Consumer Research 6, 2003 | 3 | 2003 |
| Plagiarism, trade-dress and the value of design T Kristensen, G Gabrielsen, R Wilke, J Zaichowsky Ekonomika 59, 193-199, 2002 | 3 | 2002 |
| An investigation of the mental models of social media in the minds of managers P Rydén, T Ringberg, R Wilke 43rd European Marketing Academy Conference, 229, 2014 | 2 | 2014 |
| Buyer seller relationships and contracts as formal super organisational structures R Wilke, K Phillipsen Portfolio planning in a relationship perspective, 173-214, 2001 | 2 | 2001 |
| Industriel markedsføring: en diskussion af forskningsfeltets dominerende teoriretninger og dets fremtidige udvikling R Wilke Samfundslitteratur, 1994 | 2 | 1994 |
| Marketing management–a contemporary perspective R Wilke European Journal of Marketing 46 (1/2), 306-308, 2012 | 1 | 2012 |
| Complaint Management in Nordic Countries: A Conceptual Framework and Empirical Results T Hansen, R Wilke | 1 | 2005 |
| Inter-Organizational Contracts: A Preliminary Study R Wilke, PV Freytag IMP Conference (12th) 12, 1996 | 1 | 1996 |
| The Influence of Weather on Tourist Booking Behavior R Wilke, A Josiassen, F Kock, A Norfelt | | 2019 |
| Incidental Weather Effects on Tourists’ Flight Booking Behavior F Kock, A Josiassen, R Wilke | | 2018 |
Florian KockProfessor, Copenhagen Business SchoolVerificeret mail på cbs.dk
