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Michael Haenlein
Michael Haenlein
Professor of Marketing, ESCP Business School and University of Liverpool Management School
Verificeret mail på escp.eu - Startside
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År
Users of the world, unite! The challenges and opportunities of Social Media
AM Kaplan, M Haenlein
Business horizons 53 (1), 59-68, 2010
319562010
An empirical comparison of the efficacy of covariance-based and variance-based SEM
W Reinartz, M Haenlein, J Henseler
International Journal of research in Marketing 26 (4), 332-344, 2009
37982009
Digital transformation: A multidisciplinary reflection and research agenda
PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...
Journal of business research 122, 889-901, 2021
30872021
A beginner's guide to partial least squares analysis
M Haenlein, AM Kaplan
Understanding statistics 3 (4), 283-297, 2004
27322004
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
A Kaplan, M Haenlein
Business horizons 62 (1), 15-25, 2019
26532019
A brief history of artificial intelligence: On the past, present, and future of artificial intelligence
M Haenlein, A Kaplan
California management review 61 (4), 5-14, 2019
20772019
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
AM Kaplan, M Haenlein
Business horizons 59 (4), 441-450, 2016
13622016
Managing customer relationships in the social media era: Introducing the social CRM house
EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang
Journal of interactive marketing 27 (4), 270-280, 2013
13032013
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
AM Kaplan, M Haenlein
Business horizons 54 (3), 253-263, 2011
8892011
The fairyland of Second Life: Virtual social worlds and how to use them
AM Kaplan, M Haenlein
Business horizons 52 (6), 563-572, 2009
8162009
The early bird catches the news: Nine things you should know about micro-blogging
AM Kaplan, M Haenlein
Business horizons 54 (2), 105-113, 2011
8012011
Users of the world, unite! The challenges and opportunities of social media
KM Andreas, M Haenlein
Business horizons 53 (1), 61, 2010
7832010
Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co.
M Haenlein, E Anadol, T Farnsworth, H Hugo, J Hunichen, D Welte
California management review 63 (1), 5-25, 2020
6672020
Social media: back to the roots and back to the future
AM Kaplan, M Haenlein
Journal of systems and information technology 14 (2), 101-104, 2012
5432012
Rulers of the world, unite! The challenges and opportunities of artificial intelligence
A Kaplan, M Haenlein
Business Horizons 63 (1), 37-50, 2020
4532020
Users of the world, unite! The challenges and opportunities of Social Media
M Haenlein, AM Kaplan
Business horizons 53 (1), 59-68, 2010
3942010
Toward a parsimonious definition of traditional and electronic mass customization
AM Kaplan, M Haenlein
Journal of product innovation management 23 (2), 168-182, 2006
3442006
A model to determine customer lifetime value in a retail banking context
M Haenlein, AM Kaplan, AJ Beeser
European Management Journal 25 (3), 221-234, 2007
2112007
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value
M Haenlein, AM Kaplan, D Schoder
Journal of marketing 70 (3), 5-20, 2006
2052006
How artificial intelligence will affect the future of retailing
A Guha, D Grewal, PK Kopalle, M Haenlein, MJ Schneider, H Jung, ...
Journal of Retailing 97 (1), 28-41, 2021
1772021
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Artikler 1–20