THOMAS C. OGUINN
THOMAS C. OGUINN
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Titel
Citeret af
Citeret af
År
BRAND COMMUNITY
AM Muniz, TC O'Guinn
Journal of consumer research 27, 412-32, 0
7770*
Compulsive buying: A phenomenological exploration
TC O'Guinn, RJ Faber
Journal of consumer research 16 (2), 147-157, 1989
18661989
A clinical screener for compulsive buying
RJ Faber, TC O'guinn
Journal of consumer Research 19 (3), 459-469, 1992
11831992
The role of television in the construction of consumer reality
TC O'guinn, LJ Shrum
Journal of consumer research 23 (4), 278-294, 1997
6251997
Advertising and Integrated Brand Promotion (Book Only)
T O'guinn, C Allen, RJ Semenik, AC Scheinbaum
Cengage Learning, 2014
5072014
Compulsive consumption
RJ Faber, TC O'Guinn, R Krych
ACR North American Advances, 1987
4641987
Heaven on earth: consumption at Heritage Village, USA
TC O'Guinn, RW Belk
Journal of Consumer Research 16 (2), 227-238, 1989
4151989
The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes
LJ Shrum, RS Wyer Jr, TC O'Guinn
Journal of Consumer Research 24 (4), 447-458, 1998
4031998
Publicidad y comunicación integral de marca
TC O'Guinn, CT Allen, RJ Semenik, MO Staines
Thomson, 2004
3522004
Compulsive consumption and credit abuse
RJ Faber, TC O'Guinn
Journal of Consumer Policy 11 (1), 97-109, 1988
3381988
Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable
LJ Shrum, TC O'GUINN
Communication Research 20 (3), 436-471, 1993
3331993
Classifying compulsive consumers: Advances in the development of a diagnostic tool
RJ Faber, TC O'Guinn
ACR North American Advances, 1989
3031989
Communal consumption and the brand
TC O’GUINN, JR ALBERT M MUÑIZ
Inside consumption, 274-294, 2005
2102005
Touching greatness: The central midwest Barry Manilow fan club
TC O'Guinn
ACR Special Volumes, 1991
1831991
Effect of media advertising and other sources on movie selection
RJ Faber, TC O'Guinn
Journalism Quarterly 61 (2), 371-377, 1984
1801984
How nothing became something: White space, rhetoric, history, and meaning
JW Pracejus, GD Olsen, TC O'Guinn
Journal of Consumer Research 33 (1), 82-90, 2006
1492006
SEGMENTING THE HISPANIC MARKET-THE USE OF SPANISH-LANGUAGE RADIO
TC OGUINN, TP Meyer
Journal of Advertising Research 23 (6), 9-16, 1984
1361984
New perspectives on acculturation: The relationship of general and role specific acculturation with Hispanics' consumer attitudes
TC O'Guinn, RJ Faber
ACR North American Advances, 1985
1311985
Acculturation: The impact of divergent paths on buyer behavior
TC O'Guinn, WN Lee, RJ Faber
ACR North American Advances, 1986
1291986
Ethnicity, acculturation, and the importance of product attributes
RJ Faber, TC O'Guinn, JA McCarty
Psychology & Marketing 4 (2), 121-134, 1987
1211987
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Artikler 1–20