THOMAS C. OGUINN
THOMAS C. OGUINN
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TitelCiteret afÅr
BRAND COMMUNITY
AM Muniz, TC O'Guinn
Journal of consumer research 27, 412-32, 0
6744*
Compulsive buying: A phenomenological exploration
TC O'Guinn, RJ Faber
Journal of consumer research 16 (2), 147-157, 1989
16381989
A clinical screener for compulsive buying
RJ Faber, TC O'guinn
Journal of consumer Research 19 (3), 459-469, 1992
10691992
The role of television in the construction of consumer reality
TC O'Guinn, LJ Shrum
Journal of consumer research 23 (4), 278-294, 1997
5791997
Advertising and integrated brand promotion
T O'guinn, C Allen, RJ Semenik, AC Scheinbaum
Nelson Education, 2014
4282014
Compulsive consumption
RJ Faber, TC O'Guinn, R Krych
ACR North American Advances, 1987
4001987
Heaven on earth: consumption at Heritage Village, USA
TC O'Guinn, RW Belk
Journal of Consumer Research 16 (2), 227-238, 1989
3771989
The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes
LJ Shrum, RS Wyer Jr, TC O'Guinn
Journal of Consumer Research 24 (4), 447-458, 1998
3591998
Publicidad
T O'guinn, CT Allen, RJ Semenik
Thomson,, 1999
3171999
Compulsive consumption and credit abuse
RJ Faber, TC O'Guinn
Journal of Consumer Policy 11 (1), 97-109, 1988
3141988
Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable
LJ Shrum, TC O'GUINN
Communication Research 20 (3), 436-471, 1993
3071993
Classifying compulsive consumers: Advances in the development of a diagnostic tool
RJ Faber, TC O'Guinn
ACR North American Advances, 1989
2601989
13 Communal consumption and the brand
TC O’Guinn, AM Muniz Jr
Inside consumption: Consumer motives, goals, and desires, 252, 2005
1902005
Touching greatness: The central midwest Barry Manilow fan club
TC O'Guinn
ACR Special Volumes, 1991
1711991
Effect of media advertising and other sources on movie selection
RJ Faber, TC O'Guinn
Journalism Quarterly 61 (2), 371-377, 1984
1661984
New perspectives on acculturation: The relationship of general and role specific acculturation with Hispanics' consumer attitudes
TC O'Guinn, RJ Faber
ACR North American Advances, 1985
1281985
SEGMENTING THE HISPANIC MARKET-THE USE OF SPANISH-LANGUAGE RADIO
TC OGUINN, TP Meyer
Journal of Advertising Research 23 (6), 9-16, 1984
1261984
Acculturation: The impact of divergent paths on buyer behavior
TC O'Guinn, WN Lee, RJ Faber
ACR North American Advances, 1986
1221986
How nothing became something: white space, rhetoric, history, and meaning
JW Pracejus, GD Olsen, TC O'Guinn
Journal of Consumer Research 33 (1), 82-90, 2006
1212006
Ethnicity, acculturation, and the importance of product attributes
RJ Faber, TC O'Guinn, JA McCarty
Psychology & Marketing 4 (2), 121-134, 1987
1081987
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