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Co-authors
- Forrest V. Morgeson IIIDepartment of Marketing, Michigan State UniversityVerified email at msu.edu
- G. Tomas M. HultMichigan State UniversityVerified email at msu.edu
- Claes FornellChairman and Founder, American Customer Satisfaction IndexVerified email at umich.edu
- Pratyush Nidhi SharmaAssociate Professor of Information Systems, Culverhouse College of Business, University of AlabamaVerified email at ua.edu
- Xiaoxu Wu SchultzMichigan State UniveristyVerified email at msu.edu
- Ayalla RuvioMarketing professor, Broad College of Business, Michigan State UniversityVerified email at msu.edu
- Anita PansariMichigan State UniversityVerified email at msu.edu